When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling … [Read more...] about How to manage local listings for enterprise brands
We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology and management. … [Read more...] about Here’s what to expect in 6 weeks
Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
We knew that these businesses had to pass advanced verification before November 10 or Google was going to be removing their listings. So now that we are past that date, what happened? As you can see, the search results (which only a very small percentage of users are seeing at … [Read more...] about Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
As you’ve probably noticed, Christmas is coming. It’s a busy time of year for many of us. But busy means both that it’s easy to make mistakes and that it’s important not to let them slide. That’s why it’s important to automate what you can: … [Read more...] about Here’s an AdWords script to fill empty ad groups
You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search … [Read more...] about 4 steps to make your organic listings more effective
I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see a big red “Suspended” banner at the top of the page. The Google My Business guidelines have a very long list of things … [Read more...] about Top 9 reasons Google suspends local listings
I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, … [Read more...] about An Epic List of 100 Growth Hacks for Startups
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been … [Read more...] about Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data