Online reputation management is an important sector of the Internet marketing industry. At SEO Inc. we have been doing online reputation management since the service was invented, so we have really seen it all. Perhaps one of the most important values to have in order to be successful in this field is good study habits. Given the nature of SEO, social media and online reputation management changes everyday, so it’s vital to stay on top of current day-to-day trends. One of the most recent factors, at least in the aspect of the Google search space, is Google+ Business Pages. Why Google+ Business Pages Are Important Google is slowly seeping Google+ content and pages into their normal search results. Due to this favoritism and the connection that is possible with the parent site, there are many implications for gaining more branded search space. It has always been a common practice in online reputation management to work with the profiles, domains, subdomains, directories, blogs, … [Read more...] about Google + Business Pages for Online Reputation Management
Listing google my business
Yes, you can. Allow me to enlighten you. The Background My family owns a Mexican food restaurant in San Antonio, Texas. We’re not Mexican; we’re Lebanese. That’s a different story, though. Regardless, the restaurant was started by my (very Lebanese) grandfather in 1958 which means that the business is celebrating its 60th anniversary this year. Although I’ve worked at the restaurant in many different capacities over the years, my current job is with Netvantage Marketing. However, I still handle all the digital and online “stuffs” for the family…’cause that’s how I roll. A while back, probably while taking a peek at our analytics or fixing a glitch reported by Webmaster Tools (no, I will not call it “Search Console” thankyouverymuch), Google asked me if I wanted to enable text chatting for the business. “Sure…why not,” I think. “Let’s see how this goes.” How It Goes Really and … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?
Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult ones aren’t actually very daunting — all the more reason to try them out! 1) Answer Google Q&A quickly (they might be leads) Difficulty level: Easy If you have automotive industry clients, chances you’re familiar with Greg Gifford from DealerOn. At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually leads. 40 percent! Here's what that looks like in Google's Q&A: It looks like Coast Nissan has a customer who is ready to walk through the door if they … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business "related" carousel on desktop. I cannot replicate this and I don't think I've ever seen this happen before but I am told it does happen and it is rare.Ellen posted this screen shot on Twitter, you can click on it to enlarge:She said "I searched the business name represented by the blue arrow an hour before this second business name search result." Mike Blumenthal said he has seen this before with theme parks but not these types of queries. It is a weird search result feature to show - don't you think?Forum discussion at Twitter. … [Read more...] about Dual Google Business Related Carousel
A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well. Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do: How Google May Map a Query to an Entity for Suggestions Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those … [Read more...] about 2016 Important SEO Patents from Google