John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more. … [Read more...] about Google + Business Pages for Online Reputation Management
Listing google my business
A while back, probably while taking a peek at our analytics or fixing a glitch reported by Webmaster Tools (no, I will not call it “Search Console” thankyouverymuch), Google asked me if I wanted to enable text chatting for the business. “Sure…why not,” I think. “Let’s see how this goes.” … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?
4) Make your profile pic a selfie hotspot Difficulty level: Medium (feasible for many storefronts) When a client has a physical premise (and community ordinances permit it), an exterior mural can turn through traffic into foot traffic — it also helps to convert Instagram selfie-takers into customers. As I mentioned in a recent blog post, a modest investment in this strategy could appeal to the 43–58 percent of survey respondents who are swayed to shop in locations that are visually appealing. … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business "related" carousel on desktop. I cannot replicate this and I don't think I've ever seen this happen before but I am told it does happen and it is rare. … [Read more...] about Dual Google Business Related Carousel
The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link. … [Read more...] about 2016 Important SEO Patents from Google