Not everyone approaches search the same way. For instance, a senior on a fixed income probably hunts for deals on a cell phone very differently than how a millennial looks for the same item. Seniors might opt for a bare-bones phone that lets them make calls in case of an emergency, while a millennial might be looking for a smartphone that acts as an entertainment center where they can watch movies, shoot short videos, and connect them with an international social circle. Different search styles might require different keywords to connect them with the various products. Those keywords would be used in the content produced to attract users to their products. … [Read more...] about Memo to Modern Marketer: Seven Tips to Successfully Tag-Teaming Your Search and Content Strategy –
Literature search strategy
Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern marketers reach for the same fundamental goal: getting people to the company’s website for follow-on activity. In this installment of Memo to the Modern Marketer, we’ll walk through the seven key steps you need to turn these cross-functional fields into winning online strategies. … [Read more...] about Seven Tips to Successfully Tag-Teaming Your Search and Content Strategy
It may still have a long way to go as far as indexing, but the institute hopes to fully expand the engine’s biomedical research library by the end of 2017. By putting AI at the service of the scientific community, Semantic Scholar ensures that only the best and most relevant studies are used. This will, in turn, lead to higher quality and more advanced research — a concept that stands to benefit everyone. … [Read more...] about Semantic Scholar, A New AI Search Engine, Is Changing the Way Neuroscientists Do Their Research
To clarify, keyword difficulty is a score that ranges from zero to 100, with 100 being the most difficult. The KD that’s right for you depends on your domain authority and number of backlinks, or referring domains, you’ve acquired. According to Ahrefs, to rank well for a KD of 10, you should have backlinks from 10 different websites, and to rank for a 90 KD keyword (such as “content” from the screenshot above), you’d need backlinks from 756 different websites. … [Read more...] about Are You Missing this Vital Ingredient In Your Content Strategy?
More specifically, advertisers can even go further than the product-category level and actually build out one ad group by product (=unique auto-target). Most advertisers will find that this way requires too many ad groups to create and effectively manage. Product-level ad groups definitely are more time-consuming without a tech solution; however you can then: … [Read more...] about How To Take Control Over PLAs & Product Search