Given the strength of Google’s brand and its “ownership” of search Bing may struggle to make market share gains. However I predict that it will gain share. Those potential gains may come not at Google’s expense but rather from Ask, AOL or even Yahoo. … [Read more...] about Bing Passes Yahoo To Become #2 Search Engine
Live in bing
As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, which means every time you publish, update, or delete a post, that will be reflected almost instantly into Bing and Google’s indices. … [Read more...] about Live indexing for Bing & Google coming to Yoast SEO
Don’t assume they’ll achieve better performance than your standard ads and forget about them once they’re implemented. As we’ve seen at Merkle|Periscopix, there are instances where performance can be worse, so ensure that you’re checking back regularly and analyzing performance. Label both your Expanded Text Ads and standard ads carefully to make analysis simpler when you’re looking at performance farther down the line. Remember, they’re still text ads. Don’t forget to add and optimize your extensions! Ensure the data you collect is statistically significant; if Expanded Text Ads are only being served a small percentage of the time, it may take a while before you can draw reliable conclusions. … [Read more...] about Are they living up to the hype?
Exact-match domains are a strong factor in both engines, slightly higher in Google. Exact-match hyphenated domains appear to do better in Google, but are more frequent in Bing. Exact-match dot-com domains have the strongest correlation as a positive ranking factor. Links appear to be a stronger factor for Bing results, particularly having links from a variety of different domains. “Bing might be a little more naive in how it credits links because it hasn’t been around for 10-12 years like Google has,” he suggested. Another strong factor that affects rankings in both engines is having exact-match anchor text links from a variety of domains. … [Read more...] about SEO For Bing Vs. Google