I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
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Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. In my last post, I talked about how building relationships online is essential to your long-term business strategy. After all, you want to be different than the 100's or 1000's of others all selling the same product or service. Once you open up the door to relationships with your customers, you create a comfort level and familiarity that continues to bring people back. So, what is it that people want? How does that translate into what they need? And, how the heck does that get applied to your online business? Let's look at some generalities of what people want and what you can do to meet their needs. People want security; they need you to give them confidence. It's easy to trust a brick and mortar store where you see real people. Even if you're being checked out by some overly-pierced and tattooed 16 year-old kid, you don't have to … [Read more...] about The Dirty Little Secret of Conversions, Part 2: Understand Your Customer’s Wants
A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales. We make sure our blog posts educate our readers about information security and how encryption is part of the data security puzzle. We make sure to turn off the sales pitch in the post. We find that posts from years ago often get hits, and in many cases, this has translated to new sales. – Tim Maliyil, AlertBoot Compliment Other Influencers I’ve used our company blog to highlight other similar products, brands, or VIPs. I’ve had my copywriter research people like Steve Jobs or Jeff Bezos and write a feature about them. I feel like this promotes good morale, showing that we are in the business … [Read more...] about 13 Ways to Drive Sales With Your Company Blog
A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at walking and would occasionally fall over, but she kept trying, using her tail to keep her balance and become more skilled at walking. I can hear you ask: What in the world does my new kitten have to do with paid search for small businesses? As I observed the kitten’s progress, I found myself comparing her transformation to that of a small business venturing into paid search marketing for the first time. Small businesses, like the kitten, need to start slow, practice, and use their tails (their tail words, that is) when starting out in paid search. In this article, I’ll explore some of the obstacles that keep small businesses from venturing into the paid search arena. I’ll then recommend a series of initial first steps you can take to gain confidence and proficiency using this advertising venue. Myth versus reality In … [Read more...] about Taking The Fear Factor Out Of Paid Search For Small Businesses
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, depending on your target audience and competition, Google may not even be your best traffic source. Take Upworthy, for example. This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. Some like to get their content from friends or influencers on social. A few depend on their trusted newsletters to tell them what content they need to read. Others use an alternative search engine like YouTube or even Facebook. To prove that you don’t need Google to drive traffic to your website, here are six alternatives that can help boost your visits. … [Read more...] about SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.