20. Hawk updateHawk update Google tightened its proximity filtering for organic ranking. The filtering radius for a same category business has been reduced from 500 feet to 200 feet. Same category businesses at the same address, however, are still filtered. The more exact restrictions may benefit businesses that previously had a higher ranked competitor just down the street, as both businesses may now be able to show up in local results. (Edited, h/t Mike Blumenthal) … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
How much improvement will there be in the rankings?This varies depending on how competitive a business’s niche is. For some businesses, a citation package may propel them to the top of the search engine’s results. For some of the more competitive niches of business, the results may be less fruitful. For the more competitive niches it’s often recommended for them to use additional link building. This strategy may be combined with more extensive local SEO strategies to achieve better search engine location. … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 4 local SEO strategies for small and medium businesses
Today, the book continues to hold influence in various spheres of modern life. A quick Google search will reveal many tales of the book’s use in the business world. One story that sticks out is when the fledgling Snapchat resisted an acquisition by Facebook, and the CEO, Evan Spiegel, gave all of his staff copies of The Art of War as inspiration to finish the fight. … [Read more...] about Local SEO & The Art of War
Credibility Is King In many cases, you will be competing against folks who may be closer to the searcher — but location is not everything. I have a supermarket close to home, but I use the farm shop that is an extra 15 minutes drive because there is simply no comparison in terms of the quality of the produce. … [Read more...] about Local SEO Landing Pages 2.0