If your business is already represented on the directories that occupy good rankings for your desired search terms, is there anything you can do to optimize your business profile those directories to improve visibility and prominence? It might even be worthwhile to pay for their cheapest ad treatment if it pushes your listing higher on their page — that would make for a hybrid paid/organic stratagem! Point is you could still improve your CTR by capturing some secondary clicks from those pages. … [Read more...] about 9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate
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A blog is a great way to offer your perspective on key issues relevant to your business and demonstrate your leadership role in the field. For example, if you’re a local bridal apparel business, you can share your thoughts on the latest fashion lines in your stores and why you chose them, photos of your best dresses on wedding day, or how to budget for the dress of your dreams. … [Read more...] about 5 Tips To Get Your Local Business Online In 2011
This is why you need to understand whether you have enough resources to be present (e.g., cover just the social media basics, post something from time to time) or active (all the basics, posting daily, plus interacting with and quickly responding to people) on social media. … [Read more...] about Why Social Media Marketing Is Crucial for Your Local Business
In the local search-data world, neighborhoods are known as “informal space,” meaning there are no standard boundaries. So the definition of where a neighborhood starts and stops can be different for everyone. This makes it hard for services like Google to get the neighborhood thing right. … [Read more...] about Is Your Local Business Ready For Google’s Neighborhood Algorithm?
For all these reasons, consider doing some PPC advertising, if you are not doing so already. Pay-per-click can be set with small budgets initially if you want to get your feet wet, and smaller campaigns can be run do-it-yourself, although there are enough options involved to consider hiring a professional to at least set up a program efficiently for you. … [Read more...] about 7 Reasons Why Local Businesses Should Still Buy PPC Ads