PPS: You’re the SEO person. You have made a career out of studying how to take advantage of Google’s algorithms while asking for resources from people who often don’t understand what it is that you do all day. So don’t blow it by being the one who champions migrating to HTTPS. Let the CIO do it. … [Read more...] about When going HTTPS, don’t forget about local citations!
Local citations how to
For example, Yext has a fully automated solution to control citations in its network of 60 or so big and small local search sites; MozLocal focuses on automatically getting your data into the aggregators and several of the big local search sites and reporting. Advice Local takes a manual approach to updating, claiming and fixing citations on hundreds of big and small local listings sites in combination with using publisher APIs where available. And so on. … [Read more...] about Local citations are dead; long live local citations!
For local businesses, link-building and citation development is extremely challenging in many cases. Virtually all local search marketing professionals recommend adding/optimizing listings and profiles in major online business directories and internet yellow pages. Yet, once you’ve gotten citations from these foundational local sources, there are limited options for developing more natural links and references for a business. If your competitors have done the same groundwork you have, there may not be much signal to differentiate your company’s popularity versus theirs. … [Read more...] about 10 Unorthodox Ideas For Local Citations & Links
20. Hawk updateHawk update Google tightened its proximity filtering for organic ranking. The filtering radius for a same category business has been reduced from 500 feet to 200 feet. Same category businesses at the same address, however, are still filtered. The more exact restrictions may benefit businesses that previously had a higher ranked competitor just down the street, as both businesses may now be able to show up in local results. (Edited, h/t Mike Blumenthal) … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Other actions that are recommended for organic SEO should also be applied to local SEO. Having a secure site, using keywords in backlink anchor text, and having keywords in the title were shown to be characteristics of sites ranking well in the study. Keywords in the business name showed up as a strong positive factor. It is not suggested that you abuse this, but if you are starting a new business, this might be something to keep in mind. … [Read more...] about Results from the Local SEO Ranking Factors Study presented at SMX East