Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? … [Read more...] about Which Is The Most “Generous” Search Engine To Local Businesses?
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50 percent of people who did a local search on their phone went to a physical store within one day.34 percent who did their search on a computer or tablet did the same.18 percent of local mobile searches lead to a sale within one day.60 percent of American adults conduct searches for local services or product information on tablets and smartphones.50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.78 percent of local-based searches on a mobile device end in purchases being made offline.71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.1 in 3 searches on a smartphone was conducted just before arriving at a store.97 percent of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.Who Benefits from Local SEO & Why?Lawyers & … [Read more...] about What Is Local SEO & Why Local Search Is Important
It may be tempting to follow the mantra that “all publicity is good publicity” and take advantage of the attention fake news gets you. At best, that is short-sighted — at worst, it’s self-destructive. Unlike the sources of fake news, advertisers need more than a click to make money. Online ads need to drive purchase decisions, but a recent study by Marketing Sherpa (registration required) demonstrated that it is still traditional advertising that influences purchase decisions most. The top five most trusted media formats were traditional media, led by print, TV, direct mail, radio and out-of-home ads, and consumers clearly expressed that they are highly influenced by ads in these media compared to online or digital media. … [Read more...] about The fake information epidemic and how it will hurt local search in 2017
Restaurants & Bars Get Less Love In Local After looking at more functional business types (e.g., plumbers, attorneys, builders), we turned our attention to entertainment and leisure-focused businesses — e.g., “restaurant,” “cafe,” “bar,” “pub.” We know that these businesses are treated differently by search engines and that different result display types are used. … [Read more...] about Local Businesses Squeezed Out Of Organic Search By Larger Websites
If you are a brand with multiple locations, your own people understand local cultural nuances that can make your content more relevant to local markets. When Chicagoans refer to “the Bean,” they aren’t talking about food but rather a popular sculpture by Anish Kapoor that graces the city’s Millennium Park. In New York, the second Sunday in June means celebrating Puerto Rican Day with one of the largest parades in the city. … [Read more...] about How To Leverage The Best Local Content Source For Multi-Location Brands