Gabriele Regalbuto What is content marketing? Content marketing is a valuable digital tool for building a brand and meeting the needs of the modern customer to both gain and keep their attention online. It has grown incredibly over the past few years. Content marketing has dominated digital marketing efforts for the past decade as brands have become more adept at attracting prospective customers through engagement online. As the industry has matured, brands have begun to better understand users’ online behavior, thus empowering them to create strong sales funnels and integrate content marketing more thoroughly with the rest of their marketing strategy. As marketers delve deeper than the surface understanding of keyword optimization and user intent, they often find themselves running into new questions. We have brought together some of the most common questions we have received to create an advanced content marketing guide. What do long-tail keywords vs … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
Local market guide
I am seeing more and more questions about how to appear in Google’s local travel guide, so let's dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide. Google Local Travel Guides The area travel guide is currently made up of three to four sections: Area Overview Things to Do Day Plans Plan a Trip Some smaller locations include the Day Plans within the main overview, while larger cities have their own day plan page. Area Overview Area overview pulls in location pages for the area, museums, point of interest, monuments, some suggested day plans (based on actual visits), plan a trip (pulls in hotel listings) travel articles and travel videos. Travel Articles: We will look at data opportunities later, but the two organic placements in the travel guide overview are Travel Articles and Travel Videos. The immediate … [Read more...] about So You Want to Appear in Google’s Local Travel Guide?
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” from MarTech Today examines the market for local marketing automation platforms and the considerations involved in implementation. The 52-page report reviews the growing market for local marketing automation platforms, plus the latest trends, opportunities and challenges for brands marketing locally. In this report you will learn: how the local advertising landscape is evolving. who the leading players are in enterprise local marketing automation software. what you should look for in a local marketing automation … [Read more...] about Compare 16 local marketing automation platforms
The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from BrightEdge, it appears as though global search marketing activities might finally be top of mind for search marketers: One of the areas getting a significant boost in interest is the discovery of keywords relevant to global audiences. The BrightEdge survey of Enterprise Search Marketers indicated that 50% of search marketers believe understanding global keywords will be more important in 2013 than in previous years, with nearly 20% indicating it is “Much More Important.” Back in August, I provided my Minimalist Approach to Keyword Expansion based on product/solution stemming. This process involves making a list of what you do or sell and expanding it to include buy cycle … [Read more...] about How To Mine Your Local Market Site Search Keyword Goldmine
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year ago. Well, I like to say that even if you think Apple Maps suck, you know what doesn’t suck? The fact that iOS is well on its way to one billion installations. Oh yeah, and over 200 million devices are running iOS7 only two weeks after it became available. And the default mapping application on all of those devices is… Apple Maps. So what goodies does the iOS7 version have to make life easier for local marketers? Let’s dig in, shall we? 1. Is Apple Maps Starting To Care About Business Data? The initial versions of Apple Maps made it pretty clear that providing tools to businesses to help them manage their data and visibility was not a priority. They had bigger freaky … [Read more...] about The Local Marketer’s Guide To Apple Maps for iOS7