All skämta aside, it’s helpful to know these categories because if your business is not showing up for local category searches, you might want to check to make sure that Apple has your business categorized correctly. Additionally, you should also go to the main business data suppliers for Apple Maps and make sure you categorize your business in the categories that best map to Apple’s. … [Read more...] about The Local Marketer’s Guide To Apple Maps for iOS7
Local market guide
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. … [Read more...] about Compare 16 local marketing automation platforms
Giving Answers To Questions One of the users of our keyword management tool recently shared some data with me on a data mining exercise they did, wherein they had delved into their site search data looking for questions. These simple queries containing the standard “who,” “what,” “where,” “when” and “which” modifiers resulted in over 27,000 questions from a surprising 600,000 queries. … [Read more...] about How To Mine Your Local Market Site Search Keyword Goldmine
I never said this was going to be easy, and at the same time, there is no way to determine the traffic potential for having an article or video appear within the travel guide. I am also fairly certain that by the time you have built up your article base on site, together with videos, to appear within the travel guide, your own site will be well positioned in search results with deserved organic traffic. … [Read more...] about So You Want to Appear in Google’s Local Travel Guide?
This then leaves long-tail keywords and medium-tail keywords. Both of these types of keywords include additional words that provide context for the keyword, helping brands to more accurately target their audience and increase their chances of ranking well for their content marketing efforts. For example, for our restaurant above, the keyword “organic restaurant in Tucson” would provide them with far superior traffic. The main difference between ‘medium’ and ‘long-tail’ lies in simply how many words are included in the keyword phrase. … [Read more...] about Diving Deeper: Advanced Content Marketing Guide