Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field. Scott Orth (GTS Services): Other than on the job training, there are four things a newbie can and should do to learn SEO: 1) Prepare yourself for endless hours of reading and research. SEO never stops, it´s always changing, and your participation will never end. 2) Spend a lot of time on SEOmoz.org. There is a ton of information there including informative blog posts, articles and research papers. SEOmoz is a must for any newbie. 3) Purchase the books “Search Engine Marketing, Inc.”and “SEOBook”. 4) Test, test, test! Buy a dozen domains, host them in various places, and play around. Test what you´ve learned in number 2 and 3 above - after all, the only … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
Local search engine marketing
Through the years, Marchex has created, managed and optimized hundreds of thousands of small business search engine marketing (SEM) campaigns on behalf of our partners. These include some of the world’s largest small business aggregators, such as AT&T and Yellow Pages Group Canada. This is really hard work – we’ve made plenty of mistakes and we’ve learned a lot along the way. We have established important frameworks to deliver consistent success, which really means becoming one of the best lead providers in the industry by driving calls, clicks to a web site, emails and form fills to small businesses. If you are currently selling SEM to small or local businesses, or considering doing so, here are five points you can use to create a successful outcome: 1. Select The Right Product & Set The Right Expectations If you’re not selling an SEM product that performs and meets the needs of your small business customers, you will be confronted with some … [Read more...] about 5 Keys To Reselling Search Engine Marketing To Small Businesses
A report from today’s opening panel at SMX Local & Mobile, Denver, Colorado. Huge market, huge confusion, huge challenges—that could summarize discussion on the Meet the Local Search Engines panel, consisting of some of the major players in local search—including major search engines’ local search properties, an exclusively local search engine, the largest Internet Yellow Pages (IYP), and a search marketer in the local space. Session moderator, Greg Sterling, Founding Principal of Sterling Market Intelligence, started off the dialogue with his one word summary on why local search is really important. “Money.” Even with the increased ad, business and consumers spends online, Greg explained that online money is a tiny sliver of what’s being spent offline. All the transactions are happening in the real world, and the real world is the last mile of search.” Justin Sanger, Founder and President of the SEM firm LocalLaunch, concurred with … [Read more...] about Meet The Local Search Engines
Since Google's been showing up to ten local results within their natural listings lately, it seems like a good idea to get back to the local search engines. They're now more visible than ever and are not going away. The search engines don't say (nor should they) how to get top local listings, and here are some basic steps and ideas to benefit from Google Maps and Yahoo Local listings. 1) First, make sure to have a free Gmail and Yahoo email account. 2) From there, sign in to Google's Local Business Center and Yahoo's Add a Business page. 3) Provide accurate information regarding products or services provided, payment methods, hours of operation, and more (there are easy field forms for most of these). 4) They both allow you to upload and display business photos. Hint - sometimes just a simple business logo does wonders. 5) They both allow you to describe your business in up to "x" characters. Keyword stuffing = bad and silly looking. … [Read more...] about Back to the Local Search Engines: Google Maps and Yahoo Local