Last week, we explained that local SEO can help you to get more visitors if you have a brick and mortar business. Hyperlocal search engine optimization takes this to a next level. The difference between local and hyperlocal SEO Local search engine optimization focuses on cities or regions. For example, you could optimize your website so that it gets high rankings in Knoxville, Tennessee. Hyperlocal SEO focuses on neighborhoods, streets, or landmarks. It is much more targeted than local SEO. The benefits of hyperlocal SEO It’s easier to compete for hyperlocal search terms, because there are fewer businesses in that exact location. In addition, hyperlocal results are usually displayed to people who search for something when they are in that location. That means that these customers can quickly reach your business after the search. Hyperlocal results are highlighted in Google’s map results. Often, Google will also show additional actions such as ‘call’, … [Read more...] about How hyperlocal search engine optimization (SEO) can help your website
Local search engine optimization
Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company's location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some. Some time ago, Google introduced a "geographic box" at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box ("Atlanta widgets," for example). The Google algorithm then has the … [Read more...] about Local Search Engine Optimization – Revisited
While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make sense to study the algorithms of the biggest; but, in general, there are a number of standard basic ways to provide data about your business that can influence how you rank in any local search engine. Relevancy Signals These are signals that tend to be directly related to the phrases input into a search interface. These may seem obvious, but you’d be surprised (or not) how many businesses get these wrong: Business Name: Business names are important when someone is searching for your specific business and when someone is searching for a keyword that is contained in your business name. While most search engines will downplay the keyword in the name (categorization is typically more … [Read more...] about 20+ Signals That Make Your Business Easier To Find in Local Search Engines
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. VIDEO: SEO Explained New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics: Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out. More SEO Advice For Beginners Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide … [Read more...] about What Is SEO / Search Engine Optimization?
Usability Strategy and Search Engine Optimization Usability is already a critical component of successful online ventures but with the advent of Google Analytics and the implementation of the Jagger algo update, user-activities and behaviours are going to play an influencing role in search engine rankings. How people act when they visit a website or document is being measured and accounted for, even for sites without Google Analytics tracking codes in the [head] section of the document source-code. Google is concerned with how people find information and what they do when they access a document found in the Google index. Which document in a site they tend to land on, how long users spend on that document and how much, if any, time does a user spend exploring information in a domain, are all pertinent to how Google perceives the relevance of documents listed in the index. As long-term online marketers know, this is where usability comes into the picture. Usability, as defined by Kim … [Read more...] about Usability Strategy and Search Engine Optimization