There’s no question that Google is the primary focus when optimizing for SEO.That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users.These “secondary” search engines are often overlooked because of low market share.Consider this; Bing powers not only its own searches but Yahoo as well.When combined, that equals a 10.4% U.S. market share. On the surface that may seem small, but actually represents millions of search engine queries (which are largely being ignored by marketers).With that in mind, here are eight tips to help you optimize your site for Bing.1. Use Bing PlacesBing Places is Microsoft’s version of Google My Business.The goal is the same – to deliver the best local search results possible.One way that Bing does this is by rewarding websites that prominently feature their location details.Another key difference: unlike Google, the Bing algorithm takes into consideration social signals from third party … [Read more...] about 8 Local Search Engine Optimization Tips for Bing
Local search engine optimization
While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make sense to study the algorithms of the biggest; but, in general, there are a number of standard basic ways to provide data about your business that can influence how you rank in any local search engine. Relevancy Signals These are signals that tend to be directly related to the phrases input into a search interface. These may seem obvious, but you’d be surprised (or not) how many businesses get these wrong: Business Name: Business names are important when someone is searching for your specific business and when someone is searching for a keyword that is contained in your business name. While most search engines will downplay the keyword in the name (categorization is typically more … [Read more...] about 20+ Signals That Make Your Business Easier To Find in Local Search Engines
While my roots rest firmly in the camp of search engine optimization and search engine marketing, I've spent the last year or two leaning more heavily toward the blogging, social media, viral marketing side of things. I'm often struck at the similarities between these methods. For instance, knowing your audience and creating content that makes them happy is generally the key in all four areas. Yesterday, I also realized the similarities in terms of pet peeves. When it comes to both viral marketing and search engine optimization, companies tend to put the cart before the horse. The Dreaded New Client Call There's not a search engine optimization company or consultant out there who hasn't gotten at least one phone call from a company that goes something like this... "Hello, we've just launched a new web site and we're trying to find a company to handle the search engine optimization for us." At this point, most SEOs put their forehead in their hands because they know these calls … [Read more...] about One Pet Peeve Viral Marketing and Search Engine Optimization Have in Common
May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for a brand. The better your brand’s SEO strategy, the better will be your social media reach. Vice versa, your social media presence betters your search rankings. 1. Social media presence builds credibility that helps in better search engine ranking. Given the impact of social media in today’s world, the presence of a brand in the virtual world is inevitable. Moreover, brands social media presence. High social media acceptance enhances the credibility, trustworthiness, and value of your brand. Increased activity and popularity on social media signal search engines give your brand better search rankings. It implies social media presence acts as a catalyst for a more noticeable online presence. 2. A growing number of social media followers influence search rankings. A brand with a million followers … [Read more...] about Social Media: An Indispensable Tool for Your Search Engine Optimization (SEO) Strategy