Reviews You probably know already that you can ask customers to give you a review. However, what you may not know is that Google allows you to create a special business URL to send people for those reviews. This makes it easy to send individuals to your Google listing with that URL once they’ve received your product or you’ve completed the service they hired you for. … [Read more...] about Google My Business: Local SEO Beyond the NAP
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20. Hawk updateHawk update Google tightened its proximity filtering for organic ranking. The filtering radius for a same category business has been reduced from 500 feet to 200 feet. Same category businesses at the same address, however, are still filtered. The more exact restrictions may benefit businesses that previously had a higher ranked competitor just down the street, as both businesses may now be able to show up in local results. (Edited, h/t Mike Blumenthal) … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
How much improvement will there be in the rankings?This varies depending on how competitive a business’s niche is. For some businesses, a citation package may propel them to the top of the search engine’s results. For some of the more competitive niches of business, the results may be less fruitful. For the more competitive niches it’s often recommended for them to use additional link building. This strategy may be combined with more extensive local SEO strategies to achieve better search engine location. … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 4 local SEO strategies for small and medium businesses
We talked about the old days of local SEO, specifically around the seven-pack times and simple citations would be all you had to do to get ranking in the Google local results. We discussed how much he travels for conferences, he is scheduled to do about 28 conferences this year. He is also pretty well known for his tweeting skills at conferences, which kicked off at Mozcon he said. He did the tweeting stuff to give back to the community and give more visibility to the event, plus it is his notes for the event. … [Read more...] about Vlog #12: Greg Gifford On Local SEO, Google Posts & Google Q&A