When you first learn about Google My Business, AKA GMB, you’ll probably also learn about N.A.P. N.A.P. is a marketing term that stands for Name, Address, Phone. In local SEO, it’s a reminder that your N.A.P. should always be the same. For example, if your business is incorporated, it should always include “Inc” or “Incorporated”. It should not, however include one AND the other. Optimally, that’s the way it should be across the Internet. In local SEO, consistency is important. Changing business names, addresses and phone numbers can “confuse” search engines and people, leaving them to wonder if they’re looking at the same business. For this reason, a local SEO company will most likely check your N.A.P. in any listing they can come across to see how consistent those listings are. However, as important as consistency is, there is more to a local listing than just your name, address and phone number. For Google My Business, … [Read more...] about Google My Business: Local SEO Beyond the NAP
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Are your local SEO strategies are bringing in big dollars? Are you able to target local audience effectively without spending a huge marketing budget? If not, you are at the right place. In today’s article, I’m going to share 101 practical local SEO strategies to boost local sales in 2019. Without further ado, let’s dive in: Local SEO strategies for Google Maps Your local SEO strategies won’t be complete if you don’t give special focus on Google Maps Marketing. You must have seen that Google Maps results appear in local search. If you google for ‘homemade food delivery near me’, you will get the following results: As you can see Google Maps results feature right below the search box, it becomes imperative for small businesses to rank high on Google Maps. Here are proven tips to get the top ranking on Google Maps: 1- Enter complete, accurate address in Google My Business profile You can read detailed posts on Google Maps Marketing here, here, … [Read more...] about 101 Local SEO Strategies to Boost Local Sales in 2019
The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO. But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for … [Read more...] about 4 local SEO strategies for small and medium businesses
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned: Question 1: What are the biggest challenges you face when optimizing for local search? SPAM Several users (including me) mentioned spam being a much bigger issue for local ranking, with maps being particularly open to abuse, and Search Engines slower to act on this than in other cases: Citations Many people also felt that citations were a hassle for a variety of reasons. Resources Indeed, the issue of keeping up to date was seen as a major challenge. Data is often fragmented and many organisations with several locations do not have the time or resources to roll out best practice – or … [Read more...] about Local SEO: Key challenges and tips from #ClickZChat