The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Local seo packages
If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make local customers aware of your business. Unfortunately, these pages are not always finely crafted, and all too often, they are simple template pages with one or two key details changed for each location. Sometimes there is location greed with too many pages created; sadly, this approach is often abused by businesses and those nefarious SEO types to grab a tiny bit more SERP real estate than they really deserve. To combat this, Google has promised (and possibly released) an update to the Doorway Pages algorithm, which could also catch many (relatively) innocent local businesses in the crossfire. As with all quality-focused Google updates, it is the problems and woe that get all the column space and not the … [Read more...] about Local SEO Landing Pages 2.0
Last week’s announcement by Raven tools that they would remove all ‘scraped data’ (e.g., ranking reports) from their toolkit came as an unwelcome surprise to many of their customers. This action effectively makes a big portion of their service redundant, and the reaction to this news hasn’t been all positive for Raven. This must have been a tough decision for Raven’s management team to make, and I’m sure they agonized over it before deciding on this course. This event got me thinking about the relationship between SEOs and the tools they use, and wondering how much understanding there was about how tools work and how to select the best tools for you. An Insiders View Of SEO Tools & Software Companies I thought it would be useful to give an insiders view of how SEO tools and software (‘tools’) work, addressing some regular questions which arise. I also thought it would be useful to provide a checklist of questions you should ask when … [Read more...] about Insiders Guide To Selecting The Right Local SEO Tools
One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this — read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide additional opportunities for keyword signals on a page, and they represent good opportunities for ranking in search results under Universal Search. But, if they’re also associated with places properly, they can convey additional location signals, helping a business and/or its website to be considered even more relevant for local searches. If you’ve explored around Google Maps for any length of time, you’ve probably noticed that there are quite a few images associated with local places in the interface. Google uses a few different methods for identifying image locations. If you geocode your images in some way, it gives Google and other search engines high … [Read more...] about A Guide To Geocoding Images For Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention the content itself. While my tips below will provide benefit somewhat independently of whatever the video is actually about, all benefit derived from the work will be magnified if the video is compelling. So, subject matter and the way it is conveyed are of primary importance. I don’t mention “quality” (although that can contribute) because there are many videos of poor production quality or low resolution that are extremely popular. The subject matter of a video and the way it’s conveyed — its “interestingness” — are more likely to determine … [Read more...] about 10 Tips For Using YouTube To Kill At Local SEO