The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
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The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.Local search encompasses all those nifty search terms that scream local, such as:lawyers near medoctors near melawyers in [city name]doctors in [city name]Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.The focus changes, however, when it comes to localizing link acquisition.The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct.If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.Why Local Search Is ImportantHere are a few stats that … [Read more...] about What Is Local SEO & Why Local Search Is Important
By Sean Last updated on January 31, 2019 at 05:40 pm Google’s efforts to improve their local SEO has been met with positive results during the past year, with numerous businesses benefiting from the increased traffic and online presence. In turn, more and more websites have been optimized to keep up with the trend. With this in mind, optimizing your local SEO effort is crucial for the growth of both your business and your online presence. With e-commerce and social media impacting the online marketplace greatly, businesses have become even more competitive than before. Here are some tips and techniques that can help your business’ local SEO. Regularly update your website A study conducted by Blue Fountain recently has shown that customers would think of a brandless when its website has not been updated. Personally, I’ve seen numerous cases of this in the past when looking for brands and products. Going to a website of a brand that you want to inquire or make a … [Read more...] about Why It’s Important to keep your Business Website updated for Local SEO
Customer reviews are now ubiquitous with the modern business landscape. According to Bright Local’s Local Consumer Review Survey, 86% of customers read reviews for local businesses, and they also need to see an average of 10 reviews before they trust a business. The power of online reviews simply cannot be ignored. They have the ability to affect your local search ranking, which results get surfaced and are clicked on, and of course, consumer purchasing decisions. This means that business owners must know how to generate online reviews as well as manage their online reputation in order to draw in new customers and keep existing customers happy. Online reviews and local SEO In the words of the brains behind Shopify, “local search engines love online reviews for one reason: Consumers love online reviews.” In fact, the MOZ Local Search Ranking Factors Survey determined that online reviews make up around 10% of how search engines decide to rank results. The different … [Read more...] about How to Use the Power of Customer Reviews to Boost Local SEO