As search engines modify results based on personal factors such as location, search history and social connections, each one of us gets a tailored set of search results which are slightly different from the next person. This leads to confusion when comparing ranking report results with manual look-ups — the results don’t always match. But which is correct? Well, there really isn’t a correct answer anymore, so we’re both right, and we’re both wrong (arrrrgggghhhhhhh…) … [Read more...] about Insiders Guide To Selecting The Right Local SEO Tools
Local seo tools
But LSEO is not just a checker or auditor. It provides business owner with feedback from SEO experts. And, it does not use an automated process; users not only get a prewritten hint, but real feedback from real SEO experts. It’s like paying for a consultant without the high price tag, which makes this platform an indispensable solution for small business owners who want to optimize their websites themselves, without using agency or freelance SEO experts. … [Read more...] about 5 Local SEO Tools for E-commerce Merchants
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual sacrifice to the SEO gods in order to recover lost rankings. Somehow, that one never took off. … [Read more...] about Do you have the right local SEO tools for the job?
Add a unique description about your business. Make it long (400+ words), formatted correctly, and include links to your website. Add your open business hours. Select the best categories for your business (use Blumenthal’s Google Places for Business Category Tool). Include a high-resolution profile cover image, plus as many additional photos as possible. Use a local phone number (not a toll-free number). Encourage reviews from your customers. Use Google Posts to enhance your brand’s Knowledge Panel with upcoming events or special news. Your post displays only temporarily (usually for seven days), but will remain visible to anyone looking up your brand using Google mobile search, so make each post unique. Secondly, create and optimize your business listing on Bing Places for Business. … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO