Add a unique description about your business. Make it long (400+ words), formatted correctly, and include links to your website. Add your open business hours. Select the best categories for your business (use Blumenthal’s Google Places for Business Category Tool). Include a high-resolution profile cover image, plus as many additional photos as possible. Use a local phone number (not a toll-free number). Encourage reviews from your customers. Use Google Posts to enhance your brand’s Knowledge Panel with upcoming events or special news. Your post displays only temporarily (usually for seven days), but will remain visible to anyone looking up your brand using Google mobile search, so make each post unique. Secondly, create and optimize your business listing on Bing Places for Business. … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Citations are references to a business’s name, address, and phone number on another website. These are also known as back links. Citations may also include a link to the website as well as information like pictures, products and a list of services. The fastest way to get ranked higher in local search listings is by building citations. When combined with several other local SEO tactics, citations can propel a site to the top of the search engine map rankings. Websites such as Yelp, City search, Google places, Yahoo Places and Bing Maps, are all prime examples of websites to add a business’s listing. … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 4 local SEO strategies for small and medium businesses
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about Local SEO & The Art of War
Local businesses will need to invest in paid advertising to maintain their previous level of visibility in local search results. As more searchers click on local ads — and as more local businesses invest in PPC advertising — competition and click costs will likely increase. New home service ads might remove the local search pack (or push it below the fold) for certain business types. Local businesses previously listed in positions 4–7 will likely see a drop in website traffic. Customers looking for phone numbers will have to look harder. This may increase click-through to the business website in some instances. The local search 3-pack looks very plain, often with no photos, possibly lowering engagement and reducing clicks to the website. Ranking in the top three in local search results is more important than ever. … [Read more...] about The New Google Local Search Display