When Web Markup is in place, deep linked app screens are automatically added to the public Cloud Index. (No waiting for a certain number of users to discover your content before you can cross the Apple NSUserActivity promotion “threshold.”) When Applebot finds appropriate Web Markup on your site, the web pages can also be added to Apple’s index. A web page may rank in Spotlight Search, instead of the app, if the app is not installed. (Note: This means the Web Markup indexing method gives you two chances to rank: app and web. This is a huge competitive advantage because Apple only indexes web pages that have been submitted to iTunes connect or web pages that contain this app deep link markup. Applebot isn’t a roaming crawler like Googlebot.) “Website Popularity” helps increase your app’s “Relevance Score” in Apple Search, which is a central aspect of the Apple search algorithm. Structured data from the website is an independent … [Read more...] about Apple Search + iOS App Indexing
Localhost 8080 exist apps dashboard index
In theory, this is simple. Let’s say a user has your app installed, and he or she performs a Google search on their mobile device. One of the results is for your content, which exists both on your website and in your mobile app. If your app is indexed, clicking the result will take the user to not to the page on your website, but to the corresponding location in your app instead. … [Read more...] about Could Deep Links To Apps Represent The Future Of Link Building?
Perhaps the most important factor here is the user experience. If you love using apps then you should be able to use them in exactly the same non-siloed way as the rest of the ‘indexed’ world, not kept in a closed off partition. Similarly if I hate apps, then I want a choice not to have them load automatically. The point is that I have the choice to begin with. … [Read more...] about What is app indexing and why is it important?
Snapchat’s advertising is based in the platform’s curated content via Discover and Live, both of which still focus on the use of video or photo “snaps.” Discover contains content from popular publishers such as Mashable, BuzzFeed, People and ESPN. Live consists of user snaps from a common location or event. Advertisers can target based on content and location but should be aware of the platform’s heavy Millennial user base. … [Read more...] about 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket … [Read more...] about Google shuts down Fetch As Google for mobile apps