For example, Amazon began selling tickets to music concerts, West End theatre performances, and Off West-End shows two years ago. Shortly thereafter, this giant suddenly became a direct search competitor of tickets sellers’ websites (London Theatre, Ticketmaster, London Theatre Direct, etc). As the saying goes, an ounce of prevention is worth a pound of cure. In order to be prepared for new competition, we recommend you repeat this competitive research every quarter or at least twice a year. … [Read more...] about 6 Easy Ways to Discover Your Search Competitors
Localised keyword research
We have touched on this in the last question, but being able to see what people are engaging with and how they are interacting with different types of content is exceptionally valuable. Even generalized market research can’t beat this value, because every audience will be different, even in the same industry. You may notice that your customers are asking follow up questions on your blog posts, giving you opportunities to see what they need and to create new content they are eager to engage with. Many brands even use short social media posts to test their audience’s interest before investing the time into creating a blog post. … [Read more...] about How To Win Integrated Search-Social Campaigns #SEMrushchat Recap
Understand the changing needs of consumers and their search behaviours. As consumers demand more choice in-store, they expect even more when shopping online. Search needs to utilise a long-tail strategy to capture niche requirements and understand consumer shopping trends. Embrace automation. Automated creatives and automated bidding will allow agency partners to work strategically towards business-aligned KPIs (RoAS, CPA), creating efficiencies. Leave its silo and move towards an omnichannel/localisation strategy. The confluence of online and offline activity is essential to provide the kind of personalisation consumers expect. 80% of consumers still go in-store for items they want immediately but Search activity, especially on mobile, is a significant part of this journey. EMBRACING EMERGING PLATFORMS & TECHNOLOGIES. In order to take advantage of the full potential Search has to offer we believe retailers should be looking to inform their campaigns and benefit … [Read more...] about How can Search address the challenges facing retail in 2019?
Become the next New Zealand E-commerce success The struggles faced by ASOS only serve to reinforce the importance of quality search engine optimisation for all online businesses. Pure SEO has helped countless New Zealand businesses drive higher online conversions with effective white-hat SEO practices. Read more from the Pure SEO Blog for the latest SEO news and contact Pure SEO today to take your online retail performance to the next level. … [Read more...] about Online Fashion Retailer ASOS Hit With Poor Search Results
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about Local SEO: Key challenges and tips from #ClickZChat