Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
Locals guide to new orleans
It’s a Golden Grahams kind of day … You and your marketing team have set up the first steps to your local presence: a Google Places Page. Life is good. A few days later, you check in and you see that your position and display are great—but what is up with the three star rating? Three stars isn’t so bad in any real-world rating, but online reviews tend to be rather extreme, so anything lower than 4 stars can be off-putting to the searcher. As you start planning your reputation management strategy, you think that perhaps your staff had a bad day, so it’s just a matter of responding well to the bad review and mollifying the situation. Then you start seeing bland, broad, confusing, or cross-promotional reviews. Paranoia sets in and the next thing you know, you’re muttering to yourself about being a victim of a “negative SEO” campaign by that competitor across the street. But is that really the case? Check The Source Checking the past … [Read more...] about Have You Been The Target Of A Google Places Hit Job?
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or relegating themselves to online-only publications. Local newspapers of long and storied pedigree have shied away from daily publication, closed altogether, or been acquired by large digital media companies. In the process, news about smaller, local areas may get lost in the digital shuffle for page views. It seems that 140 characters may be trumping 140 years of print journalism. Patch, a hyperlocal news portal, aims to fill that gap. Funded by AOL, chaired by new-school journalism academics, and managed by New Media entrepreneurs, Patch targeted 906 communities along the country’s coasts, giving social media’s newest demographic a source of local news. With an organic traffic source and an active online community, Patch rose to … [Read more...] about Hyperlocal Social News On Patch
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way we’ll understand. Fortunately, web masters have more tools than ever to present that data, and the search engines are getting smarter about how they accept it. Using structured data and markup including RDFa, schema, hCard, Open Graph, and Twitter Cards. In my personal experience, hCard and those schema relative to location were the first we saw in the wild, followed shortly by reviews — product, business and media. With the hCard microformat we were able to mark up Name, Address, Phone Number and other entity level data important for local search. In the Super Session: Enhancing Search Results With Structured Data & Markup, Disney Interactive’s Jeff Preston, Jay … [Read more...] about Enhancing Results With Structured Data & Markup
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Nowhere is that more true than in local search engine optimization for multi-location businesses and franchises. The trick is to avoid adopting different online approaches for each business location. After all, that could potentially confuse customers and even cause them to go away, scratching their heads all the while. Use the following as your local SEO guide for multi-location businesses or franchises. It starts with effectively building the central brand — an often-sidelined project important to any business no matter how many locations — and ends with making sure local customers in different markets can find your most relevant business location. Brand The Main Pages Just like a house needs a stable foundation, franchises and multiple business locations need a stable central brand. A straightforward way to … [Read more...] about 5 Steps To Better Online Marketing For Franchises