That’s no longer the case. You can include dynamic pricing in your ads that matches to your users. If you’re competitive on pricing, you should trumpet that. Even if you aren’t competitive on pricing, you could still mention it to pre-qualify your clicks and increase your conversion rate. … [Read more...] about Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers
I really hate those requests but you can allows block them by default. I don't mind the mobile browsers doing this because, well, mobile location matters more. But desktop browsers? … [Read more...] about Google Ignores Browser Location Requests (Allow & Block)
There must be links which search engines can follow into all the store location pages. You’ll need to provide a web page for every city with your stores, and you may have to generate a small hierarchy of pages to link out to pages for all locations, depending upon how many total locations you have. The search engines recommend that you have fewer than a hundred links on a single page, and you may need to display even fewer than that for the sake of good usability. If you have many locations, you might link first to all the states or provinces in your country on your store locator search page. On each state’s or province’s page, provide a list of all the cities where you have locations. Within each city’s page, list all the locations where you have stores. Some companies even provide a helpful image map of the country, allowing users to click on the map to get a list of locations for each area or city—best to provide a separate plain text linked navigation … [Read more...] about Local SEO For Retail Store Locators
Experience your brand as a customer This suggestion has shown up a few times in articles I’ve written, but it just make sense. I find too often brands create the strategy, but never experience the execution of that strategy. Do a search for your brand as a customer locally might. Does your brand appear the way you want it to? Are the competitors and their offers what you expected them to be? Usually brands are surprised by how different the real world is vs. … [Read more...] about Why local matters, even for national advertisers
After going through the whole process, I was told that I already had one outstanding from last year. My next instinct was to begin typing a question into Google ‘how long does an ESTA last?’ but I barely had to type more than the first two words before Google answered my question before I’d already asked it. … [Read more...] about What is semantic search and why does it matter?