There are many ways you could do this, but an example I have personal experience with is Salesforce enhanced by customizations using Skuid, a cloud UX design-and-deploy platform. Customizations can transform a standard CRM into an all-in-one project management tool tailored to your exact needs. … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
Loe project management
Continuous improvement Continuous improvement is also key. Twelve months of small iterative changes to your internal processes results in far more improved results for your clients. Sharing of knowledge and resolutions ensures constant improvement for your team members. Team members knocking down problems that seemed previously insurmountable creates happy teams. Customers’ problems resolved by knowledgeable and hard working teams creates happy clients. … [Read more...] about Using agile project management for SEO & digital marketing
Adam Audette is SVP Organic Search at Merkle. During his 15 year career in digital marketing, Adam has held various executive management roles on both the agency and in-house sides. He founded his own agency which was acquired by RKG (now part of Merkle Group). A well known expert on the topics of SEO and e-commerce, Adam and his team have helped drive growth for brands including Zappos, Amazon, HSN, Walmart, Urban Outfitters, UnderArmour, Google, Intuit, Apollo Group, Symantec, Edmunds, National Geographic, Experian and many other household names. … [Read more...] about Why Is Project Management Undervalued In SEO?
Planner Version (everything you need to know, plus Gantts) Stakeholder Version (a cleaner version for bosses, clients, or people doing the work but not project managing) What-in-God's-name-have-I-missed Version (combined view of lots of different projects, showing you if you’ve forgotten to tell someone about work, missed a deadline, or over-planned) Appendices & instructionsSome general notesQuick notes on avoiding problems: Make sure that when you copy the sheets, the sharing permissions for the Planner View is email- or at least organization-based (anyone with access to the Stakeholder View will see the Planner View URL). It’s a good idea to keep the God's-I Version permissions email-based, too. Try to follow the existing format of words and numbers as closely as possible when creating new information. If you want a new row, I’d insert a row, select the one above, copy it down into the new row, then change the information — that way, the formulas in the … [Read more...] about Visualizing Time: A Project Management How-To Using Google Sheets
Same with copywriting, like when you say, "Okay, that is all the copy; stick a pin in it. We are done, no more copy for us." It never happens. Also, the actions you take when implementing technical SEO, they are going to actively change as well, right? You have put in a redirect and it completely changes the way the site can be crawled and understood. This is why we need this particular methodology. … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Managment in SEO