The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at Builtvisible, our Financial Director Claudia came up with a formalised structure three years ago to make it more regular, more impactful and more meaningful. Every month, we pledge money to organisations that matter to our people. Everyone has the opportunity to nominate charities and groups they would like to help and one of the highlights of every month is the company-wide email from the nominees explaining why they have made the choices they have, as well as seeing the effect of our donations have on the organisations that benefit. Here is a quick round up of the charities we have helped in 2018, along with links and more info on how you can help. The GLL Sport Foundation is an organisation operated by Charitable Social Enterprise GLL to support talented athletes across the UK. National research shows the … [Read more...] about Our year in charitable donations
London community foundation
Last Friday I attended the Search Marketing for Financial Services session at SMX-London. This session was moderated by Danny Sullivan. The first presenter to take the stage was Chris Cathcart of BigMouthMedia, with a presentation on best practices for financial service companies He started by talking about the status of the marketplace as it currently stands: There has been greater online adoption Expenses have increased (most likely due to the first point) There are more diverse strategies being adopted in the market as companies try to both differentiate themselves, and identify the strategy that works for them There has been a gradual acceptance of new technologies He then talked about the 3 stages of an online campaign - Plan, Execute, and Review. Set the foundations - Planning Set manageable objectives Agree timelines Agree targets Agree reportable metrics Understand the proposition Questions to ask (no assumptions) Who are the key stakeholders How will the … [Read more...] about SMX London Coverage: Search Marketing for Financial Services
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved. Once I joined, it didn't take long for me to understand how powerful Twitter could be. I was hooked and jumped in full blast. Now, nearly five years-and 25K tweets-later, I figured it would be a good time to reflect on my time tweeting, consuming content, and connecting with others on Twitter. A quick disclaimer: I'm not writing this because I think 25K tweets is some amazing milestone. It's just a logical point at which to look back on my time on Twitter. 4.5 years is a long time (in digital terms), and 25K tweets is lot of content. It's been an amazing ride so far, and I believe there are some important insights I've gleaned based on my time on Twitter. Let's get started. First, here's the short version. If you … [Read more...] about At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments. And this demand is growing five times faster than internal IT organizations’ capacity to deliver them (Gartner). This column will examine what developing enterprise mobile apps involves, what types of businesses can benefit and what has been holding businesses back. We also share some best practice tips from practitioners and the top 10 common mistakes made by enterprise apps developers. What are enterprise mobile apps? Enterprise mobile apps are developed by companies to be used by employees, particularly employees in the field, including sales, … [Read more...] about Best practice tips for developing an enterprise mobile app
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?