People who know me, that includes everyone reading this post, know I have a sarcastic and dry humor. So the dry British humor was something I was really looking forward to. I got plenty of it and even went super sarcastic where people didn't know if I was joking or not. As long as I think I am funny, that is all that matters anyway. … [Read more...] about The London SEO Community Is Special
London east community centre
We’ve also found that the platform offers a large benefit to our content creators and copywriters, who now have a streamlined process that leverages BrightEdge to identify search demand and better understand what to write about based on the intent behind the customer’s searches. This has made our content more effective both in terms of traffic and conversion.” Please take a few minutes and share your BrightEdge experience on G2Crowd. … [Read more...] about BrightEdge Community Update of Programs and Growth
Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Periscopix, a Merkle Company. In her six years at the company, she has acquired specialist knowledge across both the AdWords and Bing/Yahoo platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and currently manages a division of search account managers. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, was nominated for Women in Search 2015, and has spoken at SMX London, SMX East & Internet World as well as being a regular contributor to the Search Engine Land blog. … [Read more...] about Top 5 Takeaways From The Big Bing Ads Session @SMX East
In his keynote address, “Will Data Save Marketing?” Ajit will discuss a key issue facing all marketers: In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will help marketers facilitate a deeper understanding and consequently lead to more effective marketing campaigns. … [Read more...] about The Big SMX London Preview – A Virtual Tour Of What To Expect
Lyndon Antcliff from Cornwall SEO will be speaking on the “Blow Your Mind Link Building Techniques” panel. “I will be sharing it with Patrick Altoft, Rand Fishkin and Pete Wailes. Most of the presentation is ready to go, but I am going to be using my Twitter account to do a little tinkering, throwing out some ideas and generally using it as a three dimensional scribble pad. The premise of the presentation is ‘The linker does not give the link because of the content, the link is given because of what is happening in their mind.’ With that in mind I can see why someone has already called it the ‘Zen and Art of Link Building.'” … [Read more...] about Previewing SMX London: The Speakers Speak!