When I first walked into the SMX London event, everyone was smiling and super happy to be there. I guess as a New Yorker, you don't see many people smiling? But as I sat down to listen to some of the speakers, it was interesting to watch how polite, receptive and attentive the audience was. The questions for the speakers poured in, they were all respectable and everyone was very proper and polite. I guess the British way is to be "proper" but seeing it in action was great. … [Read more...] about The London SEO Community Is Special
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2018 Share Conferences—New York and London Are Done and San Francisco Is Next on October 10 BrightEdge is taking Share on the road again! Building on our 2017 momentum, the Share18 Global Insights Tour will be even bigger and focus on the key trends driving performance across search, digital marketing and content. Whether your focus is SEO, digital marketing, leading a team, or simply driving performance, our event has something valuable for everyone. … [Read more...] about BrightEdge Community Update of Programs and Growth
In his keynote address, “Will Data Save Marketing?” Ajit will discuss a key issue facing all marketers: In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will help marketers facilitate a deeper understanding and consequently lead to more effective marketing campaigns. … [Read more...] about The Big SMX London Preview – A Virtual Tour Of What To Expect
Patrick Altoft from Branded3 offers a teaser of his presentation on the Blow Your Mind Link Building Techniques panel: Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies are covered in the session. … [Read more...] about Previewing SMX London: The Speakers Speak!
Marketers can overcome this, but they need to be more transparent about their activities and fundamentally, align themselves with the priorities of the businesses they work with. I’ve always taught my teams to follow a campaign-focused approach to SEO, where chosen optimizations are wrapped-up in a 2-3 month process, with business benefits clearly explained and forecasted. That approach means more time and effort to sell in activity but understands that decisions have to be made and justified in regard to spend. … [Read more...] about 3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick Wilsdon of Vodafone