Still wondering whether to attend Search Marketing Expo London? Our speakers have been particularly enthusiastic about telling the world about the conference and what they plan to talk about. Here’s a roundup of what they’re looking forward to at SMX London on May 18-19. Each of the links below points to a blog post where each speaker goes into more detail about what they expect. SEOMoz CEO Rand Fishkin’s 10 Reasons You Must Attend SMX London: “My topic is exposing how the websites who’ve earned the most links in the shortest amount of time have done it – I’m going to be working hard to impress.” Rand offers ten compelling reasons why you should attend—my favorite: “I guarantee even someone like myself is going to come away with a decent amount of new information. As we all know, just one right tip can pay for the entire conference.” Mel Carson from Microsoft’s adCenter: “Gabe Ingalls will be talking on the … [Read more...] about Previewing SMX London: The Speakers Speak!
Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars! And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced search marketing tips which I gleaned from the show. Link building: Offer a student discount. Among Kelvin Newman’s excellent 17 ways to build university and government links, the one I found most thought-provoking was for e-commerce sites to offer a student discount. This means that the generous offer instantly encourages university sites to link and may also generate further student blog and online coverage too. Online reputation: Turn a negative into a positive. Mikkel deMib Svendsen talked about how if The New York Times has a negative article ranking in Google’s top 10 for your brand name, this can be very difficult to outrank. Instead of … [Read more...] about Top 10 SEM Tips From SMX Advanced London 2010
Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we’ve also developed a ton of new content for the show, to help you keep up to speed with cutting-edge knowledge, tools and techniques. While the primary focus of SMX London is on search marketing, there’s ample content for web designers and developers, social media practitioners, public relations people, traditional marketers—anyone who’s part of the team responsible for attracting and satisfying … [Read more...] about The Big SMX London Preview – A Virtual Tour Of What To Expect
We have a stellar line up for SEJ Summit London, which is now mere weeks away, on May 12th. I have been interviewing several of the speakers and am proud to showcase this interview with Jim Banks, who is the Global Head of Biddable Media at Cheapflights. Jim's presentation is titled, PPC Best Practices: Getting to Your Bottom 10%. Jim and I discuss PPC and digital marketing in more detail below. We still have a small number of FREE tickets available for our inaugural London marketing event, held at the awesome new Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their "search experience optimization" makes digital marketing better, faster, and more profitable. Request an invite today here. When you work in-house you are privy to a lot of the internal mechanisms of the business, when you work at an agency you only have the single point of entry into the business. Agency-side you have to juggle the delivery of great results and work under more … [Read more...] about 3 #PPC Mistakes with #SEJSummit London Speaker Jim Banks
SEJ Summit London is rapidly approaching on May 12, and today we’re featuring an interview with Nick Wilsdon, the Group SEO Lead, Group Channel Optimisation at Vodafone. Nick will be speaking on From Search to Store: How SEO Can Empower Your Brand’s Business Units. We still have a small amount FREE tickets available for our inaugural London marketing event, held at the fancy new Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing better, faster, and more profitable. Request an invite today here. Here’s my interview with Nick: 1. Your SEJ Summit presentation discusses how brands can use SEO to influence product and supply chain decisions, such as product demand. What other areas can SEO influence outside of digital marketing? I’ve worked with strategists from across the marketing spectrum and without fail, have always found an angle for SEO in our … [Read more...] about 3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick Wilsdon of Vodafone