Home > Blog > The Mountaineer’s Guide to Maximising SEO Campaign ROI 11th May 2018 - 35 minutes read Uncategorised Richard Lewis - SEO LeadSEO campaigns have multiple options of keyword focus. Whether you provide insurance policies or greetings cards, you need to make important campaign choices. For example, should you focus more on commercial owners insurance keywords or professional indemnity keywords? Birthday cards for Mum or birthday cards for Dad? Which of these keyword clusters should you prioritise in your campaign and which should you put on the backburner or even ignore entirely? Getting the answer right could see you attaining the summit of ROI. Getting it wrong could send you on an expedition up a mountain that isn’t worth climbing. In this post, we explore why it can seem difficult to know which mountain to climb, and outline a spreadsheet-based method to help you find your … [Read more...] about The Mountaineer’s Guide to Maximising SEO Campaign ROI
Long term care insurance policy
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included at the conclusion of the piece. Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB). Currently, the spam situation with GMB is bad. Spam is everywhere — and other than cracking down on the locksmith industry, Google doesn’t seem to be doing much at all about it. Here are the top four ways spam is flooding Google Maps. 1. Improper business names The Google My Business guidelines state the following with regard to business names: Adding unnecessary information to your name (e.g., “Google Inc. — Mountain View Corporate Headquarters” instead of … [Read more...] about Got spam? Google My Business doesn’t care.
Google AdWords campaigns are usually not considered cost effective for small and medium sized businesses. In reality, these campaigns can be both useful and budget friendly for smaller budget users when they are carefully managed. By using these tips I have learned after spending more than $40,000 on Google’s advertising product, you can run a successful low budget AdWords campaign. 1) Campaign Objectives: Before you launch an ad campaign, clarify the reason for the campaign: is it to generate traffic, target specific keywords, or as a marketing stunt against your competitors? Being clear about your objective allows you to create a more effective, targeted ad. 3) Extensive Keywords Research: Bid for generic keywords can be very high. So look for unique and longer keywords to compete effectively on a smaller budget. Find effective long tail keywords using your Analytics account to see organic searches leading to your website, Google auto-complete option, and tools like … [Read more...] about How to Manage a Low Budget AdWords campaign
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through to leverage paid search. Though most are familiar with the FDA’s role in deciding which medications are approved for use, many are not aware that it also oversees advertising for prescription drugs. The United States is one of the few countries that allow direct-to-consumer advertising for pharmaceutical drugs, and the FDA plays a key role in making sure any type of advertising by pharmaceutical brands is accurate and not deceptive. It also ensures that any claims made are backed up with information about the potential side effects or risks. For an SEM campaign to be launched, a strict set of rules must be followed. Many of the rules come from the FDA’s guidance on Reminder Ads, … [Read more...] about The essential guide to pharma SEM