This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums. Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring. The patent lays out a general … [Read more...] about Ranking Events in Google Search Results
Our next SEJ Summit will be held in the tech center of the San Francisco Bay Area in Mountain View, California. Although I won’t be attending, I did have a chance to speak with some of our awesome speakers for the event, including Moriah Scoble, Head of SEO at Ring Central. Moriah will be speaking about The 3 Pitfalls of Managing International Teams, and sharing stories of her own experience in managing teams around the world. If you’d like to see Moriah and our other seven speakers, we still have a small number of FREE tickets available for our Silicon Valley event. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing better, faster, and more profitable. Request an invite today here. Here’s my interview with Moriah: 1. In 2013, you shifted your focus from nonprofit leadership to SEO. What facilitated this change and how has your past experience helped you? My last … [Read more...] about How to Manage International Teams with Moriah Scoble
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content. Is that unfair? A gross generalization? OK, a lot of web advertising is still woefully untargeted or inaccurately targeted, but sometimes it can be freakily accurate. Ad targeting relies on the processing of real-time information from a variety of data sources – let’s call these “signals” or “cues” – about the mobile user and their behavior, in order to determine: Who they are. Where they are. What they are doing. What they like. What they want. What makes this more stunning, is the amazing speeds at which adtech … [Read more...] about When will responsive websites respond to user context?
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device. But, as marketers have discovered, AR can be so much more. AR has not only succeeded where QR codes failed, but it has quickly shut down any opinion that its technology is gimmicky. No longer is AR the stuff of ‘oh look at this funny animation protruding out of a cola can’. Now genuinely useful experiences can be achieved to help your customers, clients and service providers in a real-life practical way. Let’s take a look at some of these experiences… The first three examples are taken from Blippar’s own case studies: Maybelline, L’Oreal To promote a new line of nail polish, Maybelline ran print ads … [Read more...] about 11 extraordinary uses of Augmented Reality (AR)
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily, SimilarWeb estimates Pokémon GO’s daily active users count will surpass Twitter‘s. What’s more: Pokémon GO players are highly engaged, spending far more time in the app than they do with some of the most popular social apps, including WhatsApp, Instagram and Snapchat. Pokémon GO, which calls on players to hunt for the virtual creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not … [Read more...] about Will Pokémon GO become a marketing platform for local businesses?