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When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country level? Google has numerous country code top level domains (ccTLD). Each provides search results targeted for a specific country in its native language: www.google.it.ao, www.google.co.bw, www.google.bi, www.google.ci, www.google.cd, www.google.dj, www.google.com.eg, www.google.com.et, www.google.gm, www.google.com.gh, www.google.co.ke, www.google.co.ls, www.google.com.ly, www.google.mw, www.google.mu, www.google.co.ma, www.google.com.na, www.google.com.ng, www.google.cg, www.google.rw, www.google.sh, www.google.st, www.google.sn, www.google.sc, www.google.co.za, www.google.co.ug, www.google.co.zm, www.google.co.zw Bing takes a different approach. Instead of using … [Read more...] about 11 Considerations For International SEO

Just two days after Yahoo released research that showed how the Internet is driving offline retail transactions in increasing numbers, ad agency TMP Directional Media conducted an online survey with comScore that showed a parallel phenomenon in the service sector. The survey, which had 3,000 respondents, sought to capture consumer attitudes and behavior toward traditional local media (print yellow pages) and local search. The data were collected during Q1 of this year. One of the important “takeaways” is that 82 percent of online local searchers contacted a business offline and 61 percent of those people made purchases. The survey also found accelerating growth of local search usage online. Here are some of the high-level findings: 82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on and offline information. Of these, 61% made purchases. 33% of all consumers still consider … [Read more...] about Local Search Gaining, Driving Offline Transactions

I had the honor of being a panelist for the 2nd (now) Annual Yahoo! Searchlight Awards. Also on the panel were Brad Berens, iMedia Communications; Jon Fine, BusinessWeek and Brian Morrissey, AdWeek. The four finalists were: Sprint-Talladega Nights, presented by NeoSearch Special K, presented by Starcom Lexus All-new LS Launch, presented by TeamOne Chase Freedom, presented by Avenue A Razorfish All four agencies presented campaigns that contained elements of traditional media, online display advertising and search. Chase/Avenue A was the winner, mainly because their discussion of search was the most complete and compelling — with the most granular information about the performance of the campaign in search. The most impressive overall campaigns were Special K and Lexus. The Special K campaign in particular impressed me because it was massive and totally integrated: outdoor, print, TV, online rich media and video, search and (perhaps most interestingly) social media through … [Read more...] about Yahoo Searchlight Awards Last Night

Now I will describe the steps that you will must follow to get backlinks to your website or blog through these .edu websites. There are various way to create backlinks to your website through these free .edu sites.           By commenting on the websites.           By creating an account on the .edu website.           Make your personal profile on these websites so as to have quality backlink to your website.           If they Don't Permit then Put you Site link in Name Section.           Add you Site Link in About Me Option in Profile Section. If you Don’t Find that Option, Put your Site in HTML tag and Add in About me section. Put the Site in this HTML Tag.           <a href="Your Site Address (URL)" rel="dofollow"> Any TEXT(e.g I m a Freelancer)</a> Few warning while creating backlinks:   … [Read more...] about Top Free 200+ .Edu Websites and Forum List 2016 for SEO Backlinks

How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product offering whilst remaining true to your founding roots? Geoff Griffiths, Builtvisible’s Managing Director, sat down with Luca Senatore of Genie Goals to discuss where the industry is heading, offer advice for companies choosing a new partner and explore how agencies can provide a more meaningful experience. Read a condensed version of the interview below or watch it in full here. LS: So, you’re very much performance driven, and you’re very much ROI aware, you’re very much accountable? GG: I don’t think SEO as an industry is accountable to revenue. There’s a lot of proxy metrics floating around but we love going on the journey with our clients, challenging them and ourselves to get back to an ROI against the spend. Ultimately, that’s what they’re looking for and … [Read more...] about Fireside chat with Builtvisible’s Managing Director