share tweet share pin it e-mail share David Graveline, an SEO industry professional, has been in the industry since 2010. As a retail and digital product expert, he knows a thing or two about what it takes to succeed in retail today, especially when it comes to balancing on- and offline efforts. In this Pulse of the industry, we share a recent conversation between Holly Miller, Senior Manager Digital Marketing at Searchmetrics, and Grainline about balancing on- and offline efforts to stay successful in retail. In his own words, Graveline describes his position and background like this: My official role right now is a senior product manager of SEO. My product is SEO and I help implement SEO and roll out the SEO best practices, mostly in a technical and a content basis. Prior to that, I was with Disney on and off for about six years and then also I did a stint with an agency called Resolution Media, where I was focused on local search and … [Read more...] about Pulse: Finding the Right Balance of Online and Offline in ECommerce –
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Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo’s “C.O.R.E.” — which stands for Content Optimization and Relevance Engine — and the nifty visual tool can be seen at visualize.yahoo.com/core. Controls on the left offer demographic data; you can see what content was viewed by age or gender. On the right, you can limit the data to interests (news, finance, sports) or a list of seven U.S. locations — Atlanta, Chicago, Cleveland, Washington DC, New York City, Philadelphia and the Bay Area. Here’s how Yahoo explains the C.O.R.E. algorithm and how content is selected for display on Yahoo properties: Today, C.O.R.E. powers content on many Yahoo! properties, including Yahoo! News and the Today Module. There, editors write and gather the most … [Read more...] about Yahoo Lifts The Curtain On Its Home Page Content Algorithm, C.O.R.E.
You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises. Many an anchor text, meta description and advertisement text have sent users into a house of horror because the landing page is a complete disconnect from what was marketed. If your data shows visitors stayed on the landing page and entered a conversion funnel, only to get an abrupt bounce somewhere along the line, something has gone wrong. A web site usability audit can flush out most issues. So can user testing. But, many usability testing companies don’t offer forms testing. They don’t test shopping carts, online applications or forms of any kind. Functionality, performance and error message testing are not tested or they’re done on a limited scale. Based on the enormous volume of user complaints, Internet software applications are not tested for usability and user experience. I’ve debated with site owners … [Read more...] about Web Site Usability For Improving Online Forms
For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web presence. Lack of resources or knowledge about web development can often keep a small business offline. But for small, local businesses, a website can serve as digital storefront, providing a platform to convince consumers that the company is a reliable, trusted operation and provides them with the information necessary to easily and quickly make a purchase. The research firm BIA/Kelsey notes that the website now serves as the core of local business marketing, combining all other forms of advertising including print, Internet Yellow Pages, mobile, SEO/SEM, video, reputation management and e-mail/direct mail. So what do you need to develop a high-quality website for your business? Here are five tips to get you started: 1. Create A Website! There’s no excuse for a local business not to have a website in 2011. There are a variety of online … [Read more...] about 5 Tips To Get Your Local Business Online In 2011
Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry from her home, sent customers fleeing, resulting in $300,000 in lost business. While Dietz won an initial judgment ordering Perez to remove some of her accusations and not post other reviews while the lawsuit is pending, both the ACLU and Public Citizen have since joined Perez in defending what they say is her First Amendment right to free speech. As we all know, local businesses face high stakes when it comes to online reviews. According to a BrightLocal study conducted last year, approximately 72% of consumers surveyed said they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make … [Read more...] about Five Steps To Successfully Navigate Negative Online Reviews