There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake. Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial. If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won't notice that there's all sorts of bogus information mixed in with your real user data. And as a consequence, you won't … [Read more...] about Trust Your Data! How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Mailchimp what does cleaned mean
It’s alright to admit it. You still devote some amount of time every morning to going through all of your emails. While you could just go and unsubscribe to the spammy emails if you wanted to, old habits die hard. It’s just become a ritual that we all just accept and often times rely on. Despite the assumption that email marketing is a thing of the past, it still remains the go-to-form of communication within the business word – just not open your inbox for a couple of days and see all of the important messages and the amount of emails that have piled up. And, there are stats to back that claim up. According to the Radicati Group, Business email accounts totaled 929 million mailboxes in 2013. That figure is expected to increase by five percent over the next four years, which would mean that it would reach over 1.1 billion by the end of 2017. Just because email remains important for the business world, does that mean you should continue to collect email addresses on … [Read more...] about Should I Collect Email Addresses on My Blog in 2014?
Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform. The goal is not to get your message into that crowded inbox. Your goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action. The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs. If you’re falling behind the curve, you need to fine-tune your strategy, adding personalized and humanization to your campaigns. To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first … [Read more...] about 7 Email Marketing Strategies to Increase Open Rates