A story that receives 100,000 or 200,000 pageviews and makes readers feel as if they’re getting reporting and insight that they can’t find anywhere else is more valuable to The Times than a fun piece that goes viral and yet woos few if any new subscribers. If more high-quality publications follow suit and step away from clicks and page views as metrics, then marketers targeting well-educated readers will have slimmer options, unless we, too, consider alternatives to page-view and click-based metrics. However, this won’t be an easy road. Even The Times is struggling with a model that eschews easy ad traffic. … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?
“At a time where the industry is really flat, we were pretty proud of that,” says Evans, “Coming out the beginning of the year and giving dealers – and giving everyone internally – a big boost like winning the Super Bowl, it did drive more traffic, and it continues to drive more sales, which, in a nutshell, is why you do it obviously.” … [Read more...] about Campaign results from Hyundai, Apartments.com & Turbo Tax
Use .org when you are a non-profit or a foundation If .com is unavailable, .net is your next best option If you are country-specific, there are many country domain extensions that could work If you’ve exhausted all of the above, try looking at the 350+ domain name extensions to see if you can come up with something clever that’s branded and memorable. An example could be honey.be, homebrew.beer or ITA.ly … [Read more...] about Best Domain Extensions When a .COM is Not Available
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. … [Read more...] about How SearchMarketers.com Won Overall Small Business SEM Initiative For Its Surf Air Campaign
Google’s help page is correct on the remaining option that people have, which Google reaffirmed as working, to go to http://www.google.com/ncr. That “NCR” address (which seems to stand for “No Country Redirection” is supposed to allow people to go to Google.com from outside the U.S. It might also be that using this once will prevent Google from doing redirection away from Google.com in the future. But as I’m in the U.S. now, I can’t test this (if others are outside the U.S, comments on how this works would be welcomed). … [Read more...] about How Google Made It A Little Harder To Reach Google.com From Outside The US