Every two weeks, we share the top news and updates that Google rolls out for advertisers, marketers and the users of Google tools. From Google Suggest navigational buttons within Google's Featured Snippets to the introduction of Optimization Score in Google Ads to the newly introduced features in the new Google Search Console, there are a bunch of updates to look into and talk about. Also, don't forget to tune in to our weekly Search Marketing Scoop podcast on YouTube Live. Our expert guests Lukasz Zelezny, the Director of Organic Performance at ZPG Plc, and Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub, will take out the time to discuss every important update in detail in the hope that we will help our listeners keep up with the latest progress and updates from Google. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Forum Posts’ Preview Available … [Read more...] about Google News Digest: Learn About New Scores in Ads, and Changes in GSC and Featured Snippets
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share tweet share pin it e-mail share In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and thoughts on industry happenings in the world of search and content marketing. First up, we examine Google’s moves out of its recent AMP conference in Amsterdam as it moves to revolutionize and dominate content creation. A Recap On AMP Google unveiled two new AMP features at its Feb. 13-14 conference. The first is an AMP content creation feature called AMP Stories, “a visual story-telling format for the open web” dedicated to immersive experiences. Also joining the AMP bandwagon is … [Read more...] about Challenges and Takeaways from the Google AMP Conference
People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization? Sure, you want the free traffic, but have you thought through the steps you need to take? It might be more complicated than you think. To prove my point, I will walk you through what I typically see. The marketers for an Internet gourmet foods company decide that they are going to begin selling in Mexico. They're excited because they have already have labels on the packages in both Spanish and English, so they don't need to retool any packaging. Also, it's not that expensive to ship the products to Mexico and the existing e-Commerce system can handle pages written in Spanish and show prices in Mexican pesos. They hire an expert in the business set-up and the … [Read more...] about Does your SEO get lost in the translation?
Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… [This post originally appeared on our sister site ClickZ.com, but we thought it was so useful we wanted to share it here as well] Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter. An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social media) or, at worst, damaging to the brand’s reputation. Research by inMobi (via eMarketer), July 2016, highlighted in this column on mobile ad fraud reveals that 26% of advertisers state that concerns over brand safety is preventing the take up of programmatic purchasing (buying ads on the fly via an ad … [Read more...] about Why brands should care about brand safety in mobile advertising