What Are My Competitors Doing? For the most part, retail sales are a zero-sum game. Sure, we can convince customers to squeeze a little more from their wallets from time to time, but the big money comes from simply being better at selling your products than your competitor. It goes without saying, you need to be aware of your competitors’ offers this time of year. Can My Supply Keep Up With Demand? Late in the season, when we near the last possible order date, there’s still an enormous demand for gifts. As marketers, we can’t stand letting a high-demand period slip away, but you can run into fulfillment issues late in the holiday season. Consider gift card promotions late in the holiday season to extend sales as far as possible. Plan your strongest offers for the intersection of high demand and the ability to supply it. What’s Best For The Bottom Line? It’s easy to get distracted by top line sales numbers and want to juice up the spend on pay-per-click … [Read more...] about E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
Make a shopping list
Pick a picture or logo that will make your listing stand out and get clicked Check the popular times of the day and use paid social or AdWords to drive more visitors during times your business is open but you are not as busy. Encourage local reviews and social checkins from your customers. Encourage visitors to upload photos of your venue/business. Use services like Yext to build relevant citations to build up the profile of your business and its physical location. Consider employing a Google certified photographer for a Indoor Street View tour of your business, this is something we did this for our own office recently which helps to show a more personal side to the business. … [Read more...] about How to optimize your Google My Business listing: expert tips
Luckily, this is where a good structure helps: in product groups, you can roll up to a higher level of your product group splits, and in ad groups, you can roll up data to the campaign level. For example, if you’ve split all your products into groups of single item IDs, use a dimensions report to get aggregate stats for attributes like brand or product category where you have at least 15 conversions, and then use this larger set of data to help guide bids for those product groups that don’t have 15 conversions on their own. … [Read more...] about AdWords Shopping Ads Enhancements: A Roundup
It’s certainly fair that Google doesn’t subject product pages from within Google Shopping to a penalty. But that’s also because Google doesn’t include them in Google at all. For example, here’s the Google Shopping page for the Xbox One. That page has no chance of showing up in Google’s main web search results because Google has blocked all product pages like it from being included. In contrast, this page from competing shopping search engine Nextag is included in Google’s web search results and has a chance to rank in a way that Google can’t. … [Read more...] about Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search
Clicking on the offer opens PriceGrabber up to potential accusations of bait-and-switch, since the price Target is really selling the toaster for is $24.49. Amazon, which has the next lowest price of $19.99, turns out to really be selling it for $24.28. That’s cheaper than the third lowest price from PriceGrabber, Walmart at $24.31. But since PriceGrabber isn’t actually listing the correct Amazon price, for purposes of our survey, we’ll use the lowest correct price it actually shows: Walmart’s, and at the $24.28 actually shown when you go to Walmart’s site. As for the “featured price,” that would be the first price on the original list, Kmart at $28.99. … [Read more...] about Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?