Make a speaker

What She Said Optimizing for voice search may be easier said than done. In the era of machine learning, Google and other search engines have been adept at understanding the specifics of what someone is asking online, whether they’re looking for information, looking to buy or looking for directions. Spoken language is a different beast. People tend not to talk in complete sentences, or interrupt themselves with “ums” and other garbled or completely unintelligible words. Then, too, specific intonations or dialects can trip up the best of us when trying to understand someone else. … [Read more...] about Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars –

Before we get to the interview, if you’d like to learn from Larry and our other amazing speakers, we still have some complimentary tickets available for our New York City marketing event. Anyone can request an invite to attend a SEJ Summit conference, but big brand and enterprise marketers will get priority. Tickets can also be purchased on Eventbrite. … [Read more...] about PPC & Personal Branding With SEJ Summit Speaker Larry Kim

Other Speakers at Friends of Search I didn't manage to interview all the speakers, but you can find a majority of their presentations here. One of the outspoken and always entertaining panelist at the event was Barry Adams from Polemic Digital also wrote up a nice FOS15 review you should check out. Another fast moving Dutch marketer Jan-Willem Bobbink also wrote up a decent FOS15 review, which covered several other speakers not included in this post. There are two other video interviews recorded with other speakers at Friends of Search 2015 not covered in this post that you can watch below: … [Read more...] about Exclusive Insight From 6 Speakers

Do a quick check for these four factors. Do the outbound links go to the right pages? Am I referencing any old or outdated technology? Does the page contain information that is useful for readers today? Does the page consider any recent changes to the industry or niche? Google tends to reward pages that contain keyword phrases corresponding to high-volume queries or trending topics. Am I using diluted and non-keyword-intensive anchor texts? Are the pages on my site that link to the target page non-keyword intensive? … [Read more...] about A Guide to Making Old Pages Rank in Google Again

The key here is to do a lot of thoughtful competitive analysis, and see what it is that is driving results for the competition. Once you have that information, you can step back and make a much more informed decision about what you want to do. After all, most people don’t want to have a plan which has at its core a goal of continually losing to their competition. … [Read more...] about #SEJSummit Speaker Eric Enge: What’s Next in Marketing