I’ve written previously about GoogleCustom Search Engines. These vertical Googlettes let anyone create a searchengine with results based on Google’s index, with an added layer of humaneditorial selection. Put more simply, you create a Google CSE; you select thesites … [Read more...] about Getting Link Love From Google Custom Search Engines
Make google my search engine
As we covered last week, Google’s search results for a search on “santorum” have gotten a lot cleaner recently. The change was featured on The Rachel Maddow Show last night, and Search Engine Land’s coverage got a big shout-out. The clip is below, as well … [Read more...] about Santorum’s Changing “Google Problem” — & Search Engine Land — Make The Rachel Maddow Show
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if … [Read more...] about Did Penguin Make Google’s Search Results Better Or Worse?
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That … [Read more...] about What Is Search Engine Ranking Authority?
is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher … [Read more...] about Google Product Search To Become Google Shopping, Use Pay-To-Play Model
Another source of Google search referrer data appears lost. Searches through Google that happen in Apple’s Safari browser search box in iOS 6, Apple’s latest mobile operating system, no longer pass along search terms to publishers. For those unfamiliar, … [Read more...] about Safari Shifts To Google Secure Search in iOS 6, Causing Search Referrer Data To Disappear
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but that’s the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results. The case … [Read more...] about No, SEO isn’t “search engine manipulation” that Google will ban you for
It’s little known that Google was never meant to be a company. In fact, in 1998 Vinod Khosla (one of the first investors in Google) managed to convince Larry Page and Sergey Brin to sell their technology to Lycos, Excite, or Yahoo, the leading search engines of the time, … [Read more...] about How Google Collects Search Quality Date
The more I use WordPress, the more I love it as a platform for building beautiful and robust websites. But it probably wasn’t until I was invited to speak at WordCamp in 2014 that I began to truly appreciate the awesomeness that is WordPress. Being with so many … [Read more...] about How to Make Your Site Search Engine Ready