Joost de Valk Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic. Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the better solution would be. The premise of this SEO hack The premise of this hack is that 404 errors are counted by Google, and that through some magic the number of errors on your site affects your site’s overall ability to rank. The solution, that really isn’t a solution, that people come up with is then to start 301 redirecting all error pages to their homepage. Let me quote some of the reasons people give for doing this: to siphon Google Page Rank (TM) from missing pages to the homepage If you care … [Read more...] about SEO Anti-patterns: 301 redirect all your 404s to your homepage
Make google your homepage
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today’s question comes from Kevin. He asks:I handle the online marketing/website development for a B2B consulting company. After overhauling our homepage, and cleaning up much of the content, my boss tells me that he wants the homepage redone every month.He is under the impression that it will “look better” in the eyes of Google, and help with rankings.I told him this is not true, but he sees a well-known brand do it, so clearly that relates to our B2B website. I need a simple, flat answer, and I’m hoping an expert with the Search Engine Journal can save me the grief and headache of having to argue this.I’ll start with an apology. There’s not really any such thing as a … [Read more...] about Will Redoing Your Homepage Every Month Help Your Google Rank?
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop. Let’s take a look at what’s changing and how, as well as what it might mean for marketers. What’s different about the new homepage? Google’s new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors. On the Google.com website (via a mobile device), there are now four icon-based options: Weather, Sports, Entertainment, and Food & Drink. The ‘Weather’ and ‘Food & Drink’ options can be … [Read more...] about What do we know so far about Google’s new homepage?
More than 300 Billion searches were made in the US in 2011, according to ComScore. In December each year, the Big Three search engines publish the most popular searches of the year. In 2011, the top ten searches from the three search engines added up to more than 250 million searches alone. We thought it would be fun to take a look at what America sees in the search results for the most popular searches of the year. First, the top ten US Searches in 2011 by search engine: Google Yahoo Bing Rebecca Black iPhone Person: Justin Bieber Google + Casey Anthony News story: Casey Anthony trial Ryan Dunn Kim Kardashian Athlete: Maria Sharapova Casey Anthony Katy Perry Musician: Justin Bieber Battlefield 3 Jennifer Lopez Electronics: Xbox iPhone 5 Lindsay Lohan TV show: “American Idol” Adele American Idol Reality star: Kim Kardashian Tepco (IN JAPANESE) Jennifer Aniston Late night show: Chelsea Handler Steve Jobs Japan earthquake Movie: … [Read more...] about How America’s Search Trends From 2011 Makes Google+ Stand Out
I’ve been checking each week since the deal was announced in November to see if Google would finally do as I expected, try to prompt those using Firefox to change back from Yahoo to Google. Yesterday evening, it finally happened. When I used Firefox on a Windows 10 Lenovo laptop, I got this message: You can see up at the top, a message saying: “Get to Google faster. Make Google your default search engine” along with “Sure” and “No thanks” options. More commonly, there’s a message encouraging Firefox users to change their homepage: “Come here often? Make Google your home page,” is the message, with “Sure” and “No thanks” options. I got this message when using Firefox on a Microsoft Surface Pro 3 running Windows 10, a Lenovo desktop running Windows 8.1 and another Search Engine Land editor got it even though his homepage was set to Google Translate. The messages did not appear for me when using Firefox … [Read more...] about Google Suggesting Firefox Users Change Their Search Engine & Home Page