I’d helped to shore up the leaks in their accounts and they were very good at turning conversions into sales, so they were still making money, but it was difficult to stay profitable as their cost-per-click continued to rise. … [Read more...] about Are Your Campaigns Sailing in the Wrong Direction?
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AED is a part of the Interactive Sun Group and is a full-service agency that provides assistance with SEO, digital marketing, social media marketing, web design, brand strategy, and advertising. Since 1998, this Mumbai based agency has worked with brands ranging from Itz Cash, Silli Chilli, rediff.com, Le Berian, Sangham Reality, and Exim India with the help of a creative and experienced team. … [Read more...] about SEOlympics: Top Marketing Blogs of India
Choose Your Channel Well The channel where you send your brand message is as important as the message itself. You should be where your target market is. Project Architeuthis knows their target well enough to know where to find them. The US Navy has a created a code-breaking, top-secret puzzle for their target to solve. They have micro-targeted the cryptology-loving millennials segment, who have solved the puzzle on their own, or sought help by creating community groups and forums to solve the puzzle. … [Read more...] about 10 of The Most Effective Ad Campaigns in 2016
Kopernik's Wonder Women program, for example, provides Indonesian women with simple solar lanterns, water filters, and clean cookstoves on consignment. These eco-friendly products are then sold in their communities as a way to improve their economic opportunity and enhance the health and safety of the community member and her family. Since 2011, the program has worked with over 300 women who have not only sold almost 10,000 clean energy technologies, but also reduced C02 emissions by more than 5,000 tonnes. … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector