Makes the cut

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“So Panda is a change that we rolled out, at this point a couple years ago, targeted towards lower quality content. And it used to be that roughly every month or so, we would have a new update. And we would say, OK, there’s something new, there’s a launch, we’ve got new data, let’s refresh the data. … [Read more...] about Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content

So where does clickbait fall into all of this? Let’s go back to that Facebook algorithm mentioned earlier. The goal of the algorithm is to filter out clickbait before we ever have a chance to see it. The first factor that the algorithm uses is how long people spend reading an article after the initial click. If a reader clicks on the link, and returns to Facebook almost immediately, that is a red flag. This suggests that the content is unsatisfying to the reader. … [Read more...] about Why Clickbait Journalism Isn’t Cutting it Anymore

It makes your content better: Using personal data means that you have something unique to offer (no one else could provide it). Having something new to say is a key part of creating value in your content. It can be cheaper to create: What’s easier: getting some data from your own Google Analytics or trying to get an expert to respond to you and to contribute to your content? You can save a lot of time using personal data, which means you can use your budget for other things. … [Read more...] about How to Make Content Marketing Work for Small Budgets

So What’s Next? Now that you’ve been spending the last couple months improving your AdWords metrics and landing page conversion rates, I hope you have a stronger incentive to learn about the other improvements you could be making (both during and after conversions). … [Read more...] about Why Your AdWords Competitors are Making More Money