What now comes into clearer focus is Microsoft’s larger integrated PC-mobile push. This is Microsoft’s “one-two punch” and effort — last ditch according to some — to slow the iPad and deterioration of the PC market and re-insert itself into the consumer conversation. Is This “Desperation” or a Bold New Vision? Let’s examine what was announced and consider the potential impact of these products on the market. Pundits, observers and prognosticators appear generally divided into two camps. One holds that “Microsoft is desperate” and these efforts are likely to falter. The other argues that these are bold, exciting moves and will revive the Microsoft franchise. I’m somewhere in the middle of these opposing views. Yet I’m also skeptical that these new products will radically transform Microsoft’s place in the market, as some are predicting. Most likely Microsoft’s Surface will negatively impact other … [Read more...] about Where Will Surface And Windows Phone 8 Be A Year From Now?
Making 2 extra mortgage payments a year
The definition of “mobile payments’ being used by the firm is extremely expansive. Hence the large number. Gartner said that it expects “Web/WAP access to account for about 88 percent of total transactions in North America and about 80 percent in Western Europe by 2016. Near Field Communication (NFC) transactions will remain relatively low through 2015, although growth will start to pick up from 2016.” If that’s right it spells trouble for Google’s NFC-based Wallet, which has been struggling for consumer adoption. Under the “mobile payments” heading, Gartner’s forecast includes a range of transaction types that are distinct. It includes “m-commerce,” mobile bill paying, SMS money transfers and mobile wallet-type in-store transactions. Is a “one click” purchase transaction on the Amazon mobile app a “mobile payment”? Or should the notion be limited to the concept of mobile wallets, where the phone … [Read more...] about Analyst Firm: $172 Billion In Mobile Payments This Year
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month. Google verified to us today that this has happened, when we asked about it. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details. Penguin Releases Over Time This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because it’s been so long since the last release of Penguin that it’s worth counting as a major release. Here are … [Read more...] about Google Releases Penguin 3.0 — First Penguin Update In Over A Year
You’ll often hear the mantra of “mobile first” with technology companies, but the head of Google search isn’t just saying it. He’s been living it, doing almost all of his searches for more than a year on mobile devices. Amit Singhal is Google’s senior vice president of search, overseeing all of the company’s search products, a role he’s had since he joined Google back in 2000. I’ve interviewed him many times over those years. One of those times was a few months ago, when he mentioned casually that he’d gone all mobile with his searches, as he put his two smartphones down on a conference table while we talked. Really? All his searching on mobile? Indeed, he replied. When more people are searching on Google with mobile devices than desktop, he felt it made sense to not just be talking about mobile first but to actually be living it. Intrigued, I asked to talk with Singhal further about his all-mobile life in a follow-up … [Read more...] about How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
The biggest problem facing many business and corporate bloggers is figuring out what to write about. When you’re trying to put together an editorial calendar for a year’s worth of weekly newsletters, or generate 365 topics for a daily business blog, it’s easy to feel overwhelmed. The good news is that if you know where to look, it’s easy to generate a variety of content topics. Here’s a quick overview of some of the approaches that I use in my own content generation, as well as when I’m working with clients on their content marketing strategies. We’ll take a closer look at strategies to stay organized, and then dive into different ideas for generating content inspiration. Get organized: centralize all your post ideas There’s nothing more frustrating that losing fantastic ideas that could be filling critical slots in your content calendar. One way to avoid that is to start your process by centralizing your ideas. Whether it’s a … [Read more...] about How to Generate a Year’s Worth of Blog Post Ideas