Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with Microsoft, Yahoo seems to be doing a push to prove it still has search chops. The latest are new user interface changes to search results that are now being tested. Proof that Yahoo can win in search with a focus on UI? Yahoo says yes — I say no. Below, a look at the new features. Yahoo’s done a long conference call about search changes today, as detailed in our Live Blogging Yahoo’s Product Call post. Beginning today, millions are to be included in a test of the new search features, with no specific date on when they’ll roll out to everyone. In a blog post to go with the call from Yahoo, we’re told: We know that search has been a hot topic over the past few weeks, so we wanted to share with you what the Yahoo! Search team has been focusing on lately. Today, we are announcing a new search page design that makes search more personally relevant and … [Read more...] about Yahoo’s New Search Clothes — But Will It Help? (Probably Not)
Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC could easily forget. A 25-character headline and two 35-character description lines have been the building blocks of AdWords text ads since day one. We’ve all slaved away trying to fit compelling copy into these strict limits, desperately tried to knock one character off the first description line to add a full stop at the end, scoured the thesaurus for a shorter synonym… the struggle has been real. So it was with near-delirious excitement that we at Merkle|Periscopix met Google’s announcement in May that, after testing Expanded Text Ads in a closed beta, they would be rolling them out to all advertisers over the course of this year. What are Expanded Text Ads? Previously, we’ve been able to give ad headlines a boost in size, but only at the expense of the description lines. If your first description line ended in a full … [Read more...] about Are they living up to the hype?
Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across the board. The real impact here, beyond UX changes, is that many businesses have just fallen out of sight. This is a reduction in visibility of almost 60 percent in many cases, so the competition for local visibility stands to get somewhat more fierce in the coming months. We also have the threat of sponsored local results on the horizon, which look eerily like the new standardized local results. Is a standardized local pack a step toward a sponsored local pack? Is the local SEO free ride about to come to an abrupt halt? Will this approach roll out across all local search or be limited to service-type businesses? Will we see local sponsored listings and local organic listings? … [Read more...] about Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product management VP, Jerry Dischler, shared several new initiatives with a select set of customers at the AdWords Performance Forum, being shared via livestream at noon Eastern Time today. The new features and tools will be rolling out of beta to all AdWords users over the next couple of months.` Here is a rundown of all the announcements. (Note that this post has been updated with details and screenshots from the livestream.) More Goods For App Marketers Google offers app developers advertising opportunities through both search ads with AdWords and its mobile ad network AdMob. New search and AdMob ad features are coming along … [Read more...] about Features For App Ads, More UI Tools, No Wild Surprises
There are literally hundreds of thousands of articles online about maximizing your conference/trade show attendance, but unfortunately, a lot of them offer generic advice, including “Don’t forget your business cards!” I’m going to try to avoid that in this post by providing actionable steps. I’m going to break this into two sections. The first is for organizations hosting an event. What do they need to be doing? The second is for individuals attending a conference. How do they maximize their participation? Ready? Let’s go. Editor Note: SEJ has our own conference, SEJ Summit, taking place in 2017 at Chicago’s Navy Pier May 11. Get tickets today! Conference Maximizing: For Organizations I’ll do both of these in a checklist format to make it a bit easier to consume. E-Mail Marketing This is a little bit of a Goldilocks deal. You don’t want to email all your lists all the time about conferences because they will get annoyed and … [Read more...] about 10 Ways to Get The Most of Your Conference Experience