It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, damaging articles or — possibly worst of all — a Ripoff Report post. The thought of this setback is enough to make any good marketer break out in a cold sweat. But for many of us, this is just another SEO challenge we face, albeit under a slightly different name: Online Reputation Management. Imagine you are the marketing genius behind the iconic Snuggie. You Google your brand, see the following results and are rightly concerned: In these results, you can see a few clearly negative search results from big news sites (boxed in red). There are also two blog posts that you might consider neutral (boxed in blue). These neutrals aren’t the worst things in the world, but they aren’t glowingly positive, either. Just two negative articles appearing in the search results for a product can cost you up to 44 percent of potential … [Read more...] about Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
Managing online reputation
Online Reputation Management And How Negative Reviews Can Be Beneficial: Interviews With Two Experts
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with two experts on online reputation management (ORM): Elmer Boutin of Rockfish and Pierre Zarokian of Submit Express. What’s the key to getting more positive reviews? What can businesses do to turn around their reputation if they’re receiving a lot of negative reviews? These are some of the questions I get their unique insight on in the videos below: Online Reputation Management Misconceptions: An Interview With Elmer Boutin Here are some key takeaways from the video: There’s a lot more to ORM than just boosting positive press about you and your brand in search results. Elmer takes a three-pronged approach to ORM which involves domain defense, reputation defense, and content defense. Domain defense covers things like social media profile defense and … [Read more...] about Online Reputation Management And How Negative Reviews Can Be Beneficial: Interviews With Two Experts
The Lion Killer Faces Huge Online Reputation Issues
No doubt you have heard the story about Walter Palmer, “The Lion Killer” by now. On July 1st, 2015, Walter Palmer is said to have engaged in an illegal hunt targeting and killing a beloved lion from Hwange National Park in Zimbabwe. Walter Palmer’s life is undeniably different now. Not just because of the immediate scandal that he set off in killing Cecil the Lion, but in the fallout that has yet to come. The case of Walter Palmer should cause us all to stop and think about what it means to launch a social media crusade against someone. Of course, there was bound to be some backlash if the information went public. Simply put, Walter Palmer will likely never hold a job again. His dental practice has been closed since the news went public, and his business phone and website have also been shut down. He may never be able to clean his online reputation, even by hiring the best of the best reputation management consultants. In fact, some PR professionals are already … [Read more...] about The Lion Killer Faces Huge Online Reputation Issues
How Ethics Apply in Online Reputation Management
Okay, so maybe that’s a little extreme – a murderer is likely either sitting in prison, or doing everything in his or her power to avoid being found. So, in a world where virtually everything can be found online, and once something’s posted it never really goes away, people rely on online reputation management (ORM) to help change what people see. In many cases, this presents quite an ethical dilemma. Content – More Than SEO We’ve known for a long time that our websites need to have content written for readers first and search engines second. But, since ORM is designed to generate positive results in the top of the search engines to push the negative ones down so they’re less likely to be seen – there’s a point where you have to decide if the money for the writing or SEO gig is worth helping a person or business attempt to undo some damage. A while back, I received an order from a client I’d been working with for years. In my eight … [Read more...] about How Ethics Apply in Online Reputation Management
The Importance of Your Personal Brand and Online Reputation
Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice their opinion. Now, it’s now easier than ever before for an angry customer to potentially cost a billion dollar company a lot of money. Your Personal Brand and Online Reputation on Social Media There are over a billion users on Facebook and another few hundred million on Twitter, Pinterest, Instagram, Yelp, and FourSquare. This leaves a lot of room for potential PR disasters. Even if you are excellent at what you do and try to satisfy every customer, you are never 100% safe. So, how can you keep your personal name and brand safe from a random tweet, review, or blog post? Today, I’m going to highlight a few different methods that have worked extremely well for many of the world’s top brands and professionals. Create High Profile Social Pages Using social media to your advantage is one of the best … [Read more...] about The Importance of Your Personal Brand and Online Reputation