Yesterday, Mark Cuban warned media owners in a keynote speech that Google is a vampire trying to suck them dry, giving them nothing back and daring owners to block it. This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views. Is Google a vampire except when it works in Cuban’s favor? It’s compare and contrast time. Cuban’s speech at the OnMedia conference was reported by several publications. I’ll quote from AdWeek: “Google is a vampire, and you run scared,” he said. “There is no reason to be indexed in Google.” And: He said readers who find headlines via Google rarely convert to traffic, and publishers have a hard time monetizing that traffic. “You haven’t gotten anything back except that you’ve turned into zombies,” Cuban said. I’ve bolded the key parts that I’ll contrast against Cuban’s backing of Mahalo, which is … [Read more...] about He Calls Google A Vampire, But Mark Cuban’s Mahalo Is Doing The Sucking
Mark cubans
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1. Optimize your site for lead generation: Hellobar The first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s always a room for improvement. The easiest way to start is to set up Hellobar though. You can add more forms later but Hellobar is likely to stay there forever. It’s non-intrusive, easy to design and doesn’t irritate the user. 2. Manage your email lists: Mailchimp One thing that you’ll find especially useful is automation. Have you ever subscribed to email … [Read more...] about Eight tools to help manage every step of the email marketing process
Getting Out of the Hustle Mentality
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Many people think working yourself to the bone should be a badge of honor, especially if you’re a freelancer. SEJ editors Kelsey Jones and Danielle Antosz disagree. In this episode of the Freelancers Forum series, they share their tips for moving from a hustle mentality of fear to one of time management and triumph. They share their experiences in freelancing and how working less can lead to more money and better productivity. What’s the difference between a hustle mentality and a good work ethic? Kelsey: There’s a difference between a hustle mentality reflecting on you in a negative way and a good work ethic. A quote I shared with Danielle before we started recording that we think fits the definition of a good work ethic is one by Mark Cuban: “Work like there is someone working 24 hours a day to take it away from you.” The … [Read more...] about Getting Out of the Hustle Mentality
30 Entrepreneur Quotes on Starting a Business
Starting a new business is exhilarating, exciting, and life-changing. And, as most entrepreneurs can attest, it’s also full of challenges, risks, and lots of hard work. Small business owners, however, are willing to take both the good and bad when launching a new business venture because they’re passionate and dedicated. But, as Guy Kawasaki once said, “Ideas are easy. Implementation is hard.” So, how do you start a business of your own? Here are thirty quotes all prospective small business owners and entrepreneurs should use during those early stages of their business. 1. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” – Dave Thomas, founder of Wendy’s 2 “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire … [Read more...] about 30 Entrepreneur Quotes on Starting a Business
Quotes From Experts of Entrepreneurship
I have always been driven by the entrepreneurial spirit and fascinated by the entrepreneurial ability to create value with limited resources. The study of Entrepreneurship as a discipline is what I focused on while studying at Babson College. Since graduating, I continue to learn and follow the massive spread of Entrepreneurship in the US and beyond. To guide future entrepreneurs to a promising future, I have compiled a list of timeless advice from business experts and writers through the ages. This advice covers five major entrepreneurial topics: Time management, communication, delegation, sales, and driving vision. Time Management Of the basic tenets of entrepreneurship, time management is the easiest to understand but one of the most difficult to master. Entrepreneurs have the same time afforded everyone else; they just need to find ways to make that time as efficient and profitable as possible. Consider the following quotes and advice when trying to plan out your day. … [Read more...] about Quotes From Experts of Entrepreneurship