With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B and B2C businesses. It’s safe to say that no matter the industry you work in, most (if not all) of your competitors are utilizing content marketing strategies to some degree. As a result, it is imperative to stay ahead of the curve when it comes to upcoming content marketing trends. But what is the future for content marketing? I’ve asked nine top content marketing industry experts for their predictions: 1. Scott Abel The future of content marketing is personalization. Without personalization, we’re just spraying content around the Web and hoping it’ll stick to someone — anyone, actually. Spray-and-pray marketing tactics are so 1952 and need to be annihilated. The future of content marketing relies on laser-focusing the message on the individual — not some fictional persona. Personalization is about delivering … [Read more...] about What Is The Future For Content Marketing? 9 Experts Weigh In
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobileApr 5, 2017 by Ginny Marvin PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads. 6 reasons why building your own customer data asset is a recipe for marketing successApr 5, 2017 by Mike Sands Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. SMX West: Solving SEO Issues in Google’s Post-Update WorldApr 5, 2017 by Mark Traphagen Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. … [Read more...] about Marketing Day: Brand/agency partnerships, YouTube TV & new LinkedIn ad offerings
Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by pop-up ads, pre-roll videos and banners that obscure their view, ads and unsolicited content seem to generate more irritation than interest. While more are trying to improve marketing and ROI through targeting, that still doesn’t always solve the problem of timing (i.e., serving up the content at the right moment). The ultimate goal is not just to serve up an ad or coupon to the right person, but also to time it to the moment when that information is needed or desired. Google … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.