It’s worthwhile to note that Snapchat ads and TV ads both command 100 percent share of the screen, essentially hijacking users’ awareness and immersing them in the content experience, despite the leaner ad creative. It’s possible that the shorter attention spans and “instant fix” needs of today’s audience may be motivating a shift in lean ad creative and product strategy. … [Read more...] about How neuroscience nurtures marketing and design potential
Marketing advertising design
SIN 6: SLOTH – Inconsistency and Missing the Right Time to Publish Content Inconsistency is a major content marketing sin, whether you’re a blogger, a small or a large business. Everything from your logo, corporate website, social campaigns, media coverage and even your office culture contributes to your brand. When your online presence and marketing materials are misaligned, it can erode your audience’s trust and can be interpreted as careless and unprofessional. And always remember: timing is crucial. You only have a few seconds to capture someone’s attention in the noise that we call the world wide web. … [Read more...] about 7 deadly sins of content marketing
A high-fashion retailer is not going to want to create a silly cartoonish infographic to get a few links. That retailer will be much better off leveraging their branding and coveted status to get some mentions via a high-quality commercial video campaign. … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019
With this change in the way we search comes a change in the way we market, as well; and if the search results page is to disappear one day, advertising will have no choice but to colonise whatever takes its place. We’re already seeing a shift towards an ‘always-on’, always-connected culture with devices like the Amazon Echo constantly listening out for voice commands. Rama believes that Internet of Things-connected devices could easily start to ‘spy’ on their owners, collecting data for the purposes of marketing – “Advertisers would love to get into living room and dinner table discussions.” … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Immediately after college Deepak Kanakaraju founded Deepak Media in 2008. The company focuses on helping brands and individuals with content marketing, keyword generation, SEO, blog creation, mobile marketing and big data collection. Deepak is also the founder of the popular motorcycle portal, BikeAdvice.in, as well as working with brands like Practo, Theorem, and Instamojo. Deepak is also an author (including “Content Marketing For Startups”), speaker and consultant. … [Read more...] about SEOlympics: Top Marketing Blogs of India