It’s worthwhile to note that Snapchat ads and TV ads both command 100 percent share of the screen, essentially hijacking users’ awareness and immersing them in the content experience, despite the leaner ad creative. It’s possible that the shorter attention spans and “instant fix” needs of today’s audience may be motivating a shift in lean ad creative and product strategy. … [Read more...] about How neuroscience nurtures marketing and design potential
Marketing advertising design
SIN 7: WRATH – Insensitive and Negative Content Sharing Emotional engagement is a fundamental component in every successful content marketing campaign. Content that provokes a strong emotional reaction tends to perform well, especially when it comes to visual content. So yes, it’s totally OK if people shed a tear, or even feel slightly confused or scared, when engaging with your content. However, always aim to tap into your audience’s emotions through the sensitive and considered delivery and positioning of your content. … [Read more...] about 7 deadly sins of content marketing
A high-fashion retailer is not going to want to create a silly cartoonish infographic to get a few links. That retailer will be much better off leveraging their branding and coveted status to get some mentions via a high-quality commercial video campaign. … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019
While it’s hard to imagine that all of these developments will take place in 2017 alone, there’s definitely a possibility that we’ll see them begin. Google Assistant is already reported to be learning Hindi as a second language, and more languages could well follow if the uptake of Hindi is a success. However, Google Assistant is fairly late to the game compared to established voice assistants like Siri and Cortana who have been around much longer, and have had more time to refine their technology. So is it still possible for Google to pull ahead in this race? … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Immediately after college Deepak Kanakaraju founded Deepak Media in 2008. The company focuses on helping brands and individuals with content marketing, keyword generation, SEO, blog creation, mobile marketing and big data collection. Deepak is also the founder of the popular motorcycle portal, BikeAdvice.in, as well as working with brands like Practo, Theorem, and Instamojo. Deepak is also an author (including “Content Marketing For Startups”), speaker and consultant. … [Read more...] about SEOlympics: Top Marketing Blogs of India