share tweet share pin it e-mail share Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are a master psychic or you have access to each of your customers’ personal shopping lists, achieving this degree of inventory perfection seems like an impossibility. “I see a small elf and it sits on a shelf.” While the flawless inventory remains elusive, retailers are able to much more accurately predict hot products and shopping trends thanks to Big Data. What is “Big Data?” “Big Data” refers to the huge volume of data that is collected by businesses. It is generated instantaneously, sorted by data integration tools, and converted into … [Read more...] about Spot Hot Shopping Trends Using Big Data –
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share tweet share pin it e-mail share In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data business is referred to as “information overload”: Too much data can cause just as much confusion as no data at all: Getting too caught up in the details and losing sight of the big picture will inevitably result in failure. Only a well-engineered reporting system can ensure that each person only knows what they really need to know. Data protection is the key requirement… Of course, data protection is another sensitive topic whenever Big Data is concerned. This is because each time huge data collections emerge, there is also a temptation to exploit this data for all sorts of purposes. Even … [Read more...] about Big Data in SEO (7): Optimizing processes: saving time and money. –
share tweet share pin it e-mail share In the series of articles entitled “Big Data in SEO”, I go through the seven topics that are important for enterprise SEOs. In this second part – Quick overview: managing different campaigns in a structured way – I show how you can organize your team with the Searchmetrics Suite. Large companies naturally always pursue many objectives at the same time. Sometimes it is difficult to keep an overview of all the activities. The Searchmetrics Suite can help you with this for nearly all online marketing goals, and is a tool for the daily office work. “Big data” of course always means there is the danger of complexity. If a sales employee, a marketing employee and an engineer are digging around in the same data pool, they could come up with entirely different results. This is not due to the consistency of the data but rather the various queries posed by the coworkers. Every one of them asks … [Read more...] about Big Data in SEO (2): Quick overview: managing in a structured way –
What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of baseline intent analytics. Big data has effectively replaced predictive modeling as a buzz phrase in the digital marketing universe. As is often the case, search marketers feel they are the center of said universe—and rightly so—since all the best things begin and end with understanding defined intent. As we learned last week at SMX Advanced, analyzing data can do great things for you. You can monitor changes in Penguin or other Google updates; you can isolate trends in an attempt to garner shoppers who may have not even considered buying something in your category. On the downside, analyzing big data also has the all the trappings of analysis … [Read more...] about Big Data + Big Math = Big Mess or Big Money?