MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to address a topic and don’t pay for the privilege. Identifying sessions where vendors pay to present isn’t a mystery; we tell you they’ve done so. View the speaker lineup. The breadth of programming is epic. More than 70 presentations from 100+ speakers from brands, agencies and the industry. Session topics and speakers were selected to help you bridge the gap between the pace of technology innovation and your organization’s ability to digest it. If your tribe is marketing technology management, MarTech on May 9-11 is the place to meet, learn, network and share. Agenda Focused on Strategy, Customer Journey and Analytics Martech strategy, customer journey, and analytics are among the highlighted topics at this year’s conference. Here’s … [Read more...] about Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
Marketing content management
So we’re all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are still working on ways to build these systems into the organizational DNA. With so many emerging technologies, many companies are holding back rather than investing everything in an infrastructure that may need replacing. Enterprise Content Management (ECM) is a formalized means of organizing and storing an organization’s documents, and other content, that relate to the organization’s processes, encompassing strategies, methods, and tools used with content. If you don’t think ECM matters, then think again. ECM plays a vital role in helping organizations interact with and manage content across multiple platforms, and is expected to become a $12.32 billion industry by 2019, according to a recent report. Yes, I said billions! Do I have your attention now? Here are the five hottest trends in the ECM realm: Mobile … [Read more...] about Top 5 Enterprise Content Management Trends
Nowadays, a great many websites are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or tens of thousands of pages (and beyond). Content managements systems to the rescue! But there can be downsides too. My biggest gripe with the content management systems of today is their lack of SEO features. And I’m not talking about meta keywords, which are a complete waste of time. I’m patiently waiting for the day when a CMS-based site can rival static HTML sites in SEO. No bones about it, hand-coded sites offer complete, granular control over each page, and every single tag contained within. That’s real flexibility. Too bad they don’t scale. Therefore, the SEO practitioner is going to need a CMS that will at least be cooperative. Which SEO features should you be shopping for in a CMS? Glad you asked. … [Read more...] about How To Choose Content Management Systems For SEO
Why is it that so much airtime (including by me) is given over at conferences and through blogs to geo-targeting issues—choosing the right domain, sub-domain or folder structure or choosing the right hosting—and yet content barely ever gets mentioned? Now that wouldn’t matter if it wasn’t for the fact that content is, in the end, king just as much internationally as domestically. I don’t mean to imply that geo-targeting isn’t important—see Bill Hunt’s excellent post on the topic. But what is beginning to concern me is the fact that, aside from the occasional mention of duplication, I cannot remember the last time that anyone actually raised a hand to ask me about managing content, at any conference I’ve spoken at—anywhere in the world. Going global questions, in order of frequency In fact, the questions are pretty much the same now as they were when Chris Sherman put me on one of the first international SEO conference panel … [Read more...] about International Web Content Management Is King!
Content management systems (CMS) have evolved over the last decade to become core tools of the SEO trade—or at least platforms on which much SEO work must be based. Sadly, this isn’t so true in the international space, particularly when different languages are involved. Yet the choice of a content management system or approach is often a key step to achieving success. Content management systems can help you succeed with both international SEO and multilingual PPC where they deal with the differences or additions necessary compared with a single-language, single-country system. Sadly, retro-fitting a new system can pose numerous additional hurdles to your international roll-out just when you need to be thinking about other things, such as logistics and how you’ll deliver support. So if you’re specifying a new system now—and have plans to expand internationally later—it’s good practice to include “international” in your … [Read more...] about My Dream International Content Management System