To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information. So how can you spice up this tried and true marketing channel? With dynamic, real-time email content, you can ensure higher levels of relevance. Check out these five types of live email content and how to incorporate them in your next email campaigns. 5, 4, 3, 2, 1… Go! Have an upcoming event or limited-time offer? Count it down! Adding a digital timer to your emails that indicates how many weeks, days or seconds are left adds a sense of urgency to your promotions. Daily deal sites commonly use this tactic to give consumers an incentive to shop, but the countdown timer can be used for much more … [Read more...] about Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
Marketing email campaigns
You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers. Whether you’re doing a full redesign, tweaking some minor design/layout elements, or even just altering the frequency of your emails, updating your campaign will mean making noticeable adjustments — so it’s important take a moment to consider how your subscribers will react. Think about it: the email they’re expecting is not what’s in front of them anymore. So what can happen? Your subscribers might become annoyed, confused, and perhaps even suspicious. If they don’t think the email is coming from you anymore, they might think … [Read more...] about Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email continues to increase, marketers will need to distinguish their promotional emails in order to stand out from competitors. Fortunately, there are best practices you can follow, regardless of where you are in your marketing campaign, to increase the effectiveness of your email programs. Encourage double opt-in during signup During the sign-up process, implement double opt-in, which requires a secondary action from the subscriber to confirm their participation. Since recipients must voluntarily perform an extra action to confirm their subscription, many consider this the best form of … [Read more...] about 6 tips to get subscribers to open marketing emails
Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook’s own targeting parameters to make their Facebook ads much more relevant. Already, Facebook’s easy-to-use Custom Audiences targeting has proved highly popular among marketers. By simply appending Facebook’s tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world’s largest social network. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Here are seven Custom Audiences strategies you can start using today. 1. … [Read more...] about Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How about starting with the metrics that you need to pay closer attention to from now on? A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content. It may not be enough to measure all your content marketing efforts, but it’s still the starting point for you to examine whether you managed to increase the interest towards your site’s content. Bounce rate If the site’s traffic indicates the interest towards your content, then a high bounce rate indicates the exact opposite. If your site’s bounce rate is high, this means that visitors are … [Read more...] about Top B2B content marketing metrics for 2017