To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information. So how can you spice up this tried and true marketing channel? With dynamic, real-time email content, you can ensure higher levels of relevance. Check out these five types of live email content and how to incorporate them in your next email campaigns. 5, 4, 3, 2, 1… Go! Have an upcoming event or limited-time offer? Count it down! Adding a digital timer to your emails that indicates how many weeks, days or seconds are left adds a sense of urgency to your promotions. Daily deal sites commonly use this tactic to give consumers an incentive to shop, but the countdown timer can be used for much more … [Read more...] about Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
Marketing email campaigns
You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers. Whether you’re doing a full redesign, tweaking some minor design/layout elements, or even just altering the frequency of your emails, updating your campaign will mean making noticeable adjustments — so it’s important take a moment to consider how your subscribers will react. Think about it: the email they’re expecting is not what’s in front of them anymore. So what can happen? Your subscribers might become annoyed, confused, and perhaps even suspicious. If they don’t think the email is coming from you anymore, they might think … [Read more...] about Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email continues to increase, marketers will need to distinguish their promotional emails in order to stand out from competitors. Fortunately, there are best practices you can follow, regardless of where you are in your marketing campaign, to increase the effectiveness of your email programs. Encourage double opt-in during signup During the sign-up process, implement double opt-in, which requires a secondary action from the subscriber to confirm their participation. Since recipients must voluntarily perform an extra action to confirm their subscription, many consider this the best form of … [Read more...] about 6 tips to get subscribers to open marketing emails
I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, and it can be a long time before you see positive impacts. So I would never suggest an exclusive focus on link building for your online marketing efforts, but I would also never suggest an exclusive focus on PPC, content marketing, email marketing, etc. Why would you hone in on one tactic when they can all complement each other so well? The spirit of collaboration is important. If you were to come see the Page One Power office, you could tell almost immediately by the way it’s set up that I’m a big believer in teamwork. All of our employees are divided into pods, where they are teamed with 2-3 link builders. Each of these pods sit within … [Read more...] about How Link Building Complements Other Marketing Strategies
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for your business. What’s the Difference? Outbound marketing is considered a more “classic form” of marketing. It relies on “in your face” or forced methods of advertising, such as television commercials, printed billboards, and print advertisements. Outbound marketing has been around “forever” and even pre-dates the formation of the United States. The History of Outbound Marketing The first newspaper advertisement to appear in North America was an announcement published in the Boston News-Letter in 1704 seeking a buyer for an Oyster Bay, Long Island estate. Andrew Bradford published the first magazine in North America – “American Magazine” in 1741. He … [Read more...] about Inbound vs. Outbound Marketing – What’s Best for 2017?
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. Now, the first step in evaluating where your efforts may have fallen short, simply check MailChimp’s handy benchmark report to see where you are within your industry. For example, a 17% open rate could spell disaster if you’re in the non-profit sector, be considered average in the gambling industry, and well above average if you’re in the business of sending e-coupons. Generally, email open rates are great indicators … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy
After his recent visit to India on January 26, 2015, President Obama made history by becoming the first sitting United States President to visit the world’s second most populous country twice. So, what did President Barack Obama and Prime Minister Naredra Modi discuss during this recent visit? One of the main conversations between the two global leaders was economics. For many U.S. businesses, India is an extremely promising market. Take Dominos, for example. India has become the second largest market for the pizza maker, with 818 stores. By 2020, there could be over 2,000 Dominos located in India. Besides Dominos, companies like Boeing and Allstate are planning to invest in the country. And, major brands from the States aren’t the only ones benefiting from the Indian market. Entrepreneurs and startups are also faring well. Douglas Leone of Silicon Valley’s Sequoia Capital told the Economic Times of India in October that, “We could not be more thrilled. We … [Read more...] about SEOlympics: Top Marketing Blogs of India
We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating social media networks. The fact of the matter is, if you or your clients do not have a responsive design in place, then all of the online marketing strategies we implement will not bring the full potential of results. This post will cover the points you need to make to your boss or your clients when it comes to adding responsive design into the marketing mix. A Quick Rundown of Mobile Statistics So how does mobile play into content, email, search, and social media marketing? Here are just a few of the stats. 60 percent of Internet access is made on a mobile device. (InMobi) 51 percent of emails are now opened on mobile devices. (Litmus) The majority of mobile consumers use search in the shopping process. Forty-eight percent start on search engines. (Google) 70 percent of mobile searches lead to … [Read more...] about How Responsive Design Increases the Results of Your Online Marketing
Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook’s own targeting parameters to make their Facebook ads much more relevant. Already, Facebook’s easy-to-use Custom Audiences targeting has proved highly popular among marketers. By simply appending Facebook’s tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world’s largest social network. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Here are seven Custom Audiences strategies you can start using today. 1. … [Read more...] about Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How about starting with the metrics that you need to pay closer attention to from now on? A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content. It may not be enough to measure all your content marketing efforts, but it’s still the starting point for you to examine whether you managed to increase the interest towards your site’s content. Bounce rate If the site’s traffic indicates the interest towards your content, then a high bounce rate indicates the exact opposite. If your site’s bounce rate is high, this means that visitors are … [Read more...] about Top B2B content marketing metrics for 2017