To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found … [Read more...] about Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
Marketing email campaigns
You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your … [Read more...] about Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With … [Read more...] about 6 tips to get subscribers to open marketing emails
I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for … [Read more...] about How Link Building Complements Other Marketing Strategies
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best … [Read more...] about Inbound vs. Outbound Marketing – What’s Best for 2017?
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy
After his recent visit to India on January 26, 2015, President Obama made history by becoming the first sitting United States President to visit the world’s second most populous country twice. So, what did President Barack Obama and Prime Minister Naredra Modi discuss … [Read more...] about SEOlympics: Top Marketing Blogs of India
We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating social media networks. The fact of the matter is, if you or your clients do not have a … [Read more...] about How Responsive Design Increases the Results of Your Online Marketing
Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook’s own targeting parameters to make their Facebook ads much … [Read more...] about Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the … [Read more...] about Top B2B content marketing metrics for 2017