Necessary tools: The first step to identifying opportunities for feedback loop is to actively monitor mentions about your brand on the web. This includes social media, blogs, and forums. In this case, the right tools, and people are what you need. Some tools to employ may include Mention, Radian6 and setting up Google Alerts for known names/keywords (or phrases) your brand is associated with. Surveys: What’s better than the opportunity to secure valuable feedback? One that is solicited. Implementing surveys can help you to elicit feedback from your users right before they share it themselves. This will give room for you to identify potential issues and address them before they become problems. The right person/team: Is someone on your team who determines how customers’ feedback should be responded to and what department gets to see and utilize it. This individual is responsible for its proper documentation as well. Naturally, they should be working very closely with … [Read more...] about Four ways to use marketing feedback loop to optimize SEO efforts
Marketing feedback loop
A ton of people find our content through organic search. But they usually don’t convert immediately. Instead, they remember our brand and come back as a direct visitor later. Or, they see one of our remarketing banners after visiting our site and convert then. Or, they click on a paid search ad after Googling something with more commercial intent – but we can see from the cookie that they previously visited our site organically. Sometimes people visit our site directly four or five times – probably in the research phase – before they finally convert. … [Read more...] about 3 Content Marketing ‘Best Practices’ You DON’T Need
Many Small Experiments Over A Few Large Bets A client signs on for a 6-month link-building retainer. Wouldn’t you rather execute a variety of tactics instead of putting all your eggs in one basket? Implementing smaller experiments not only increases your chances of success, but it shows the breadth of your skill set. Clients, or your boss, will see more value because you’re constantly tweaking things to see what works better. … [Read more...] about How Agile Marketing Changes Your Link Building Process Forever
Search marketers often thrive by using long tail strategies in keyword bidding. But if you’re not segmenting respondents to different post-click experiences, then the long tail of keywords and ad creatives ends up crashing ignominiously into a short tail of a few landing pages and deep links. This causes message mismatch, where the relationship between the ad and the landing page is unclear to the respondent—probably the single biggest reason for triggering the back button bailout. … [Read more...] about Post-Click Marketing For Search Marketers
There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. … [Read more...] about What Does It Mean To Be Mobile First? And Why Should Marketers Care?