This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify what they get based on their feedback. It’s a business strategy that has been in existence for quite some time, but here, it’s refined towards content marketing and SEO. Surely, there are ways you can make use of one of the most effective business and marketing strategy in human existence. And it’ll improve your content marketing and SEO efforts and help grow your brand. I’ll be taking a deeper look into the feedback loop, how it works in marketing and how you can apply this to your content marketing and SEO efforts. What is a marketing feedback loop? Firstly, let’s try to understand what marketing feedback loop is and how it works in the traditional marketing world. Done correctly, and with a well documented and measured process, the marketing feedback loop … [Read more...] about Four ways to use marketing feedback loop to optimize SEO efforts
Marketing feedback loop
As much as we may hate to admit it, the rules are always different for small businesses. Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys. Today I’ll be discussing some content marketing “rules” that it’s OK for small businesses to break. Supposed Best Practice #1: You Need a Content Marketing Strategy This is the content marketing rule I hear over and over again, and it’s starting to grate on me as much as “content is king” and other hackneyed marketing clichés. There are a few problems with the “you need a content strategy” refrain. First, it’s completely vague and not actionable. What does it even mean? It’s like if you said, “Babe, I’m making tacos tonight” and your husband answered, “OK, … [Read more...] about 3 Content Marketing ‘Best Practices’ You DON’T Need
After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link building when you’re following agile marketing makes it less monotonous. Let’s take a look at the seven principles of agile marketing and how they’ll help you see link building in a whole new light. Validated Learning Over Opinions & Conventions Typical workflow processes are viewed in a linear fashion: before moving onto the next step, the first one is fully completed. We guess at the end result. For example: We’ll compile 100 potential link sources, and then we’ll reach out to all 100 of them. We assume at least 30% will get back to us. Agile marketing works in a circular feedback loop. There’s no end, and there’s no beginning. Instead of basing … [Read more...] about How Agile Marketing Changes Your Link Building Process Forever
Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect of search marketing. So what exactly is post-click marketing and how can you leverage it in your search marketing program? Here’s a brief introduction. Post-click marketing > landing pages The simplest definition of post-click marketing is this: it’s how you engage with respondents after they click on your ads. Of course, since the entire customer lifecycle happens after the click, post-click marketing is usually narrowed to mean the experience a respondent has between click and conversion—particularly an experience tailored to a specific ad and/or a specific group of respondents, rather than … [Read more...] about Post-Click Marketing For Search Marketers
There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first means building a mobile app (god, I hope not), or if it means your website’s user interface (UI) should be responsive. Or does it mean that marketers really need to sit down and completely rethink their customer experience and re-map out their customer journey, especially as it relates to its largest-growing demographic of new consumers and employees, the millennials? If you guessed the third option, you would be right — at … [Read more...] about What Does It Mean To Be Mobile First? And Why Should Marketers Care?